Plausible Analytics
Plausible Analytics: A focused, privacy-first analytics platform with strong tracking and API coverage. Ranked #10 of 139 in Web Analytics Tools by our editors (8.3/10); pricing: 30-day trial; best for simple privacy-focused website analytics.
At a glance
- Editor score8.3 / 10
- Pricing30-day trial
- Best forSimple privacy-focused website analytics
- Free planNo
- Paid from$9/mo
- Event trackingYes
- Founded2018
- Facts checked21 Sep 2026
Where it wins
- Real-time traffic, funnels, journeys, and ecommerce attribution
- Hosted cloud service plus open-source self-hosting
- Google Analytics import and Stats, Events, and Sites APIs
Where it doesn't
- No permanent free plan after the 30-day trial
- No session recording or replay
- Starter supports one site only
Our verdict on Plausible Analytics
Plausible Analytics is a privacy-focused web analytics platform for website owners, SaaS teams, ecommerce businesses, agencies, publishers, and public-sector organizations. Its dashboard covers visitors, pageviews, traffic sources, devices, locations, campaigns, and real-time activity. Goals, custom events, conversion funnels, user journeys, revenue attribution, reports, and APIs extend it beyond basic traffic reporting. The service is designed to operate without cookies, persistent identifiers, or personal data collection.
Pricing is structured around site, team, and retention limits. Starter costs $9 per month for one site, 3 years of data retention, email and Slack reports, Google Analytics import, goals and custom events, and saved segments. Growth costs $14 per month and adds up to 3 sites, up to 3 team members, team management, shared links, and embedded dashboards. Business costs $19 per month and adds up to 10 sites, up to 10 team members, 5 years of retention, custom properties, and the Stats API. Enterprise adds 10+ sites, 10+ team members, Sites API access, Single Sign-On, and Managed Proxy. A 30-day trial is available, while the hosted service does not have a permanent free plan.
The product fits teams that want focused website measurement with a privacy-oriented design and a clear path from hosted analytics to self-hosting. Its integrations include WordPress, WooCommerce, Google Tag Manager, Google Data Studio, Shopify, Next.js, and Google Search Console. The platform supports web, iOS, Android, API, and self-hosted deployments, giving agencies, publishers, ecommerce teams, and SaaS companies several implementation options. It is less suitable for buyers who require session recording or replay, or for teams seeking a free ongoing plan. Choose it when funnels, events, journeys, ecommerce attribution, and data control matter more than behavioral playback.
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Plausible Analytics pricing
All 4 Plausible Analytics plans and prices →
Plausible Analytics fact sheet
| Free plan | No |
|---|---|
| Paid from | $9/mo |
| Monthly visitor limit | Not verified |
| Event tracking | Yes |
| Conversion funnels | Yes |
| Session recordings | No |
| Data retention | Extended |
| Ecommerce tracking | Yes |
| API access | Yes |
| Free trial | 30 days · no card needed |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Compliance & security | GDPR, SSO/SAML, 2FA |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 60+ integrations: WordPress, Google Tag Manager, Google Data Studio, Shopify, Webflow, Wix … See all → |
| Pricing | 30-day trial (source) |
| Website | plausible.io |
| Facts checked | 21 Sep 2026 |
Plausible Analytics integrations
Plausible Analytics lists 60+ integrations on its own site — the 10 named here are the ones its pages call out.
- WordPress
- Google Tag Manager
- Google Data Studio
- Shopify
- Webflow
- Wix
- Squarespace
- Next.js
- Android
- iOS
See all Plausible Analytics integrations →
Alternatives to Plausible Analytics
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.9.2
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
See all Plausible Analytics alternatives →
Also Ranked In
Plausible Analytics is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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