Plausible Analytics review
A focused, privacy-first analytics platform with strong tracking and API coverage.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Plausible Analytics is a privacy-focused web analytics platform for website owners, SaaS teams, ecommerce businesses, agencies, publishers, and public-sector organizations. Its dashboard covers visitors, pageviews, traffic sources, devices, locations, campaigns, and real-time activity. Goals, custom events, conversion funnels, user journeys, revenue attribution, reports, and APIs extend it beyond basic traffic reporting. The service is designed to operate without cookies, persistent identifiers, or personal data collection.
Pricing is structured around site, team, and retention limits. Starter costs $9 per month for one site, 3 years of data retention, email and Slack reports, Google Analytics import, goals and custom events, and saved segments. Growth costs $14 per month and adds up to 3 sites, up to 3 team members, team management, shared links, and embedded dashboards. Business costs $19 per month and adds up to 10 sites, up to 10 team members, 5 years of retention, custom properties, and the Stats API. Enterprise adds 10+ sites, 10+ team members, Sites API access, Single Sign-On, and Managed Proxy. A 30-day trial is available, while the hosted service does not have a permanent free plan.
The product fits teams that want focused website measurement with a privacy-oriented design and a clear path from hosted analytics to self-hosting. Its integrations include WordPress, WooCommerce, Google Tag Manager, Google Data Studio, Shopify, Next.js, and Google Search Console. The platform supports web, iOS, Android, API, and self-hosted deployments, giving agencies, publishers, ecommerce teams, and SaaS companies several implementation options. It is less suitable for buyers who require session recording or replay, or for teams seeking a free ongoing plan. Choose it when funnels, events, journeys, ecommerce attribution, and data control matter more than behavioral playback.
Plausible Analytics pros and cons
- Where it wins
- Real-time traffic, funnels, journeys, and ecommerce attribution
- Hosted cloud service plus open-source self-hosting
- Google Analytics import and Stats, Events, and Sites APIs
- Where it doesn't
- No permanent free plan after the 30-day trial
- No session recording or replay
- Starter supports one site only
Plausible Analytics fact sheet, pricing and score →
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