Microsoft Clarity
Microsoft Clarity: A free, broad heatmap toolkit for teams analyzing web and mobile behavior. Ranked #1 of 63 in Heatmap Tools by our editors (9.4/10); pricing: Free plan; best for teams wanting comprehensive heatmaps for free.
At a glance
- Editor score9.4 / 10
- PricingFree plan
- Best forTeams wanting comprehensive heatmaps for free
- Free planYes
- Paid fromFree
- Facts checked21 Sep 2026
Where it wins
- Unlimited heatmaps, websites, and team members on the free plan
- Combines recordings, multiple heatmap types, and friction insights
- Supports web, mobile SDKs, Google Analytics, Chrome extension, and API
Where it doesn't
- General recording retention is documented as 30 days
- The published integration is Google Analytics
- There is no paid tier for plan-based feature expansion
Our verdict on Microsoft Clarity
Microsoft Clarity is a free user-behavior analytics tool for website and mobile-app teams. It brings together session recordings, heatmaps, behavioral analysis, filters, smart events, and AI-assisted summaries to help teams understand interactions and identify usability or conversion problems. Coverage includes web tracking, mobile SDKs, a Chrome extension, an API, and Google Analytics integration, making it suited to teams that want broad behavioral visibility without a subscription plan.
The free-forever plan includes unlimited heatmaps, websites, and team members, along with session recordings and click, scroll, area, conversion, and attention heatmaps. Teams can analyze rage clicks, dead clicks, error clicks, first clicks, and last clicks, then apply filters and audience segmentation to investigate specific behavior patterns. Smart events, custom event tracking, AI summaries, and Copilot features extend the analysis beyond visual maps. Mobile SDKs cover Android, iOS, Flutter, Cordova/Ionic, and React Native, so the product fits organizations analyzing both websites and apps.
Clarity’s main trade-off is its single-plan structure: there is no paid tier that adds a separate level of features or service. General recording retention is documented as 30 days, while some favorites and sampled recordings are retained longer. Teams wanting a free, wide-ranging combination of heatmaps, recordings, friction signals, AI-assisted insights, and mobile capture should consider Clarity. It is less suited to buyers specifically seeking a tiered commercial offering or a broader published integration lineup.
Your product? Our editors can test Microsoft Clarity in depth and publish a review, labelled as paid · from $149/mo →
Microsoft Clarity pricing
All 1 Microsoft Clarity plans and prices →
Microsoft Clarity fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Heatmap types | Not verified |
| Session recordings | Yes |
| Monthly session limit | Not verified |
| Recording retention | 30 days |
| Rage-click detection | Yes |
| Mobile capture | Yes |
| Deployment | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Android, Chrome extension |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: Google Analytics See all → |
| Pricing | Free plan (source) |
| Website | clarity.microsoft.com |
| Facts checked | 21 Sep 2026 |
Microsoft Clarity integrations
Microsoft Clarity lists 1 integrations on its own site.
- Google Analytics
See all Microsoft Clarity integrations →
Alternatives to Microsoft Clarity
- Crazy EggA familiar heatmap toolkit with recordings, testing, surveys, and AI analysis.9.2
- MatomoA broad open-source analytics suite for teams that need heatmaps and data ownership.9.1
- Zoho PageSenseA broad experimentation suite with heatmaps, analytics, and personalization built in.9.0
See all Microsoft Clarity alternatives →
Microsoft Clarity vs the competition
- Microsoft Clarity vs Crazy Egg
- Microsoft Clarity vs Matomo
- Microsoft Clarity vs Zoho PageSense
- Microsoft Clarity vs Mouseflow
- Microsoft Clarity vs Fullstory
- Microsoft Clarity vs Glassbox
Compare Microsoft Clarity with any tool side by side →
Also Ranked In
Microsoft Clarity is ranked in 10 of our directories; the 6 strongest besides Heatmap Tools.
Used Microsoft Clarity? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Microsoft Clarity for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Microsoft Clarity is listed in our Heatmap Tools directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/microsoft-clarity/"><img src="https://www.itechguides.com/best/badge/microsoft-clarity.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update