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Head-to-head · Heatmap Tools

Microsoft Clarity vs Fullstory

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Microsoft Clarity #1 in Heatmap Tools 9.4/10 Free plan Free plan✓ 3 of 3 features Visit site
Fullstory #6 in Heatmap Tools 8.7/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Fullstory

Microsoft Clarity leads on 0 checks, Fullstory on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMicrosoft Clarity · 9.4/10
  • Free planboth
  • Free trialonly Fullstory

Microsoft Clarity scores higher on our rubric for heatmap tools: 9.4 against 8.7 out of 10; our editors rank them #1 and #6.

Microsoft Clarity is the better fit for teams wanting comprehensive heatmaps for free. Fullstory is the better fit for product teams combining replay and analytics.

  • Microsoft Clarity fits best

    Teams wanting comprehensive heatmaps for free

  • Fullstory fits best

    Product teams combining replay and analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Microsoft Clarity 9.4/10 Visit ↗ Fullstory 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Heatmap Tools #6 in Heatmap Tools
Best for Teams wanting comprehensive heatmaps for free Product teams combining replay and analytics
Pricing model Free Free plan + paid
Starting price Free —
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android
Support Email, Docs Email, Community, Docs
Compliance GDPR SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 1 integrations 18 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Microsoft Clarity 3/3 · Fullstory 3/3
Session recordings ✓ ✓
Rage-click detection ✓ ✓
Mobile capture ✓ ✓
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit Not checked yet Not checked yet
Recording retention 30 days Not checked yet
Our review
Pros
  • Unlimited heatmaps, websites, and team members on the free plan
  • Combines recordings, multiple heatmap types, and friction insights
  • Supports web, mobile SDKs, Google Analytics, Chrome extension, and API
  • Combines session replay, click maps, scroll maps, and product analytics
  • Captures behavior across web, iOS, and Android apps
  • Includes privacy controls, sensitive-data masking, and rage-click detection
Cons
  • General recording retention is documented as 30 days
  • The published integration is Google Analytics
  • There is no paid tier for plan-based feature expansion
  • Paid-plan pricing is request-based
  • Advanced capabilities are split across higher tiers and add-ons
  • Broader analytics coverage may exceed the needs of heatmap-only teams
Our verdict

Microsoft Clarity is a free user-behavior analytics tool for website and mobile-app teams. It brings together session recordings, heatmaps, behavioral analysis, filters, smart events, and AI-assisted summaries to help teams understand…

Read the review →

Fullstory is a behavioral analytics platform for product, marketing, engineering, and customer-experience teams. It captures interactions across websites and mobile applications, then combines session replay, click maps, scroll maps,…

Read the review →
  1. Microsoft ClarityHeatmap Tools 9.4Free plan
  2. FullstoryHeatmap Tools 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Microsoft Clarity — where it wins

    • Unlimited heatmaps, websites, and team members on the free plan
    • Combines recordings, multiple heatmap types, and friction insights
    • Supports web, mobile SDKs, Google Analytics, Chrome extension, and API

    Where it doesn't

    • General recording retention is documented as 30 days
    • The published integration is Google Analytics
    • There is no paid tier for plan-based feature expansion

  • Fullstory — where it wins

    • Combines session replay, click maps, scroll maps, and product analytics
    • Captures behavior across web, iOS, and Android apps
    • Includes privacy controls, sensitive-data masking, and rage-click detection

    Where it doesn't

    • Paid-plan pricing is request-based
    • Advanced capabilities are split across higher tiers and add-ons
    • Broader analytics coverage may exceed the needs of heatmap-only teams
  • Microsoft Clarity9.4/10 · Free plan

    A free, broad heatmap toolkit for teams analyzing web and mobile behavior.

    Visit siteFull verdict →
  • Fullstory8.7/10 · Free plan · 14-day trial

    A broad behavioral analytics suite for teams combining replay, heatmaps, and product analytics.

    Visit FullstoryFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update