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Head-to-head · Heatmap Tools

Zoho PageSense vs Fullstory

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Zoho PageSense #4 in Heatmap Tools 9.0/10 Free plan · 15-day trial Free planFree trial✓ 0 of 3 features Visit Zoho PageSense
Fullstory #6 in Heatmap Tools 8.7/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Fullstory

Zoho PageSense leads on 0 checks, Fullstory on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho PageSense · 9.0/10
  • Free planboth
  • Free trialboth
  • Most featuresFullstory · 3 of 3

Zoho PageSense scores higher on our rubric for heatmap tools: 9.0 against 8.7 out of 10; our editors rank them #4 and #6.

Zoho PageSense is the better fit for experimentation teams already using Zoho. Fullstory is the better fit for product teams combining replay and analytics.

  • Zoho PageSense fits best

    Experimentation teams already using Zoho

  • Fullstory fits best

    Product teams combining replay and analytics

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Side by side

Feature Zoho PageSense 9.0/10 Visit ↗ Fullstory 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #4 in Heatmap Tools #6 in Heatmap Tools
Best for Experimentation teams already using Zoho Product teams combining replay and analytics
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 15 days 14 days
Free trial length 15 days · no card needed 14 days
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android
Support Email, Live chat, Phone, Community, Docs · 24/7 Email, Community, Docs
Compliance GDPR, HIPAA, PCI DSS SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 55+ integrations 18 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Zoho PageSense 0/3 · Fullstory 3/3
Session recordings Not checked yet ✓ (best)
Rage-click detection Not checked yet ✓ (best)
Mobile capture Not checked yet ✓ (best)
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit Not checked yet Not checked yet
Recording retention Not checked yet Not checked yet
Our review
Pros
  • Free plan includes heatmaps, recordings, funnels, and form analytics
  • Supports web, iOS, Android, APIs, and a Chrome extension
  • Adds A/B, full-stack, targeting, and personalization capabilities
  • Combines session replay, click maps, scroll maps, and product analytics
  • Captures behavior across web, iOS, and Android apps
  • Includes privacy controls, sensitive-data masking, and rage-click detection
Cons
  • Heatmaps are one part of a broader experimentation platform
  • Free access is limited to 5,000 monthly tracked users
  • Paid plans scale by tracked-user volume and add project limits
  • Paid-plan pricing is request-based
  • Advanced capabilities are split across higher tiers and add-ons
  • Broader analytics coverage may exceed the needs of heatmap-only teams
Our verdict

Zoho PageSense is a conversion optimization platform for teams that need to analyze visitor behavior, test website changes, and personalize digital experiences. It combines web and mobile analytics with heatmaps, variation-specific…

Read the review →

Fullstory is a behavioral analytics platform for product, marketing, engineering, and customer-experience teams. It captures interactions across websites and mobile applications, then combines session replay, click maps, scroll maps,…

Read the review →
  1. Zoho PageSenseHeatmap Tools 9.0Free plan · 15-day trial
  2. FullstoryHeatmap Tools 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Zoho PageSense — where it wins

    • Free plan includes heatmaps, recordings, funnels, and form analytics
    • Supports web, iOS, Android, APIs, and a Chrome extension
    • Adds A/B, full-stack, targeting, and personalization capabilities

    Where it doesn't

    • Heatmaps are one part of a broader experimentation platform
    • Free access is limited to 5,000 monthly tracked users
    • Paid plans scale by tracked-user volume and add project limits

  • Fullstory — where it wins

    • Combines session replay, click maps, scroll maps, and product analytics
    • Captures behavior across web, iOS, and Android apps
    • Includes privacy controls, sensitive-data masking, and rage-click detection

    Where it doesn't

    • Paid-plan pricing is request-based
    • Advanced capabilities are split across higher tiers and add-ons
    • Broader analytics coverage may exceed the needs of heatmap-only teams
  • Zoho PageSense9.0/10 · Free plan · 15-day trial

    A broad experimentation suite with heatmaps, analytics, and personalization built in.

    Visit Zoho PageSenseFull verdict →
  • Fullstory8.7/10 · Free plan · 14-day trial

    A broad behavioral analytics suite for teams combining replay, heatmaps, and product analytics.

    Visit FullstoryFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update