Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Heatmap Tools

Microsoft Clarity vs Mouseflow

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Microsoft Clarity #1 in Heatmap Tools 9.4/10 Free plan Free plan✓ 3 of 3 features Visit site
Mouseflow #5 in Heatmap Tools 8.8/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Mouseflow

Microsoft Clarity leads on 0 checks, Mouseflow on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMicrosoft Clarity · 9.4/10
  • Free planboth
  • Free trialonly Mouseflow

Microsoft Clarity scores higher on our rubric for heatmap tools: 9.4 against 8.8 out of 10; our editors rank them #1 and #5.

Microsoft Clarity is the better fit for teams wanting comprehensive heatmaps for free. Mouseflow is the better fit for teams needing privacy-aware website behavior analysis.

  • Microsoft Clarity fits best

    Teams wanting comprehensive heatmaps for free

  • Mouseflow fits best

    Teams needing privacy-aware website behavior analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Microsoft Clarity 9.4/10 Visit ↗ Mouseflow 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Heatmap Tools #5 in Heatmap Tools
Best for Teams wanting comprehensive heatmaps for free Teams needing privacy-aware website behavior analysis
Pricing model Free Free plan + paid
Starting price Free —
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android, Chrome extension Web
Support Email, Docs Email, Live chat, Phone, Docs · 24/7
Compliance GDPR SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA
Integrations 1 integrations 42+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Microsoft Clarity 3/3 · Mouseflow 3/3
Session recordings ✓ ✓
Rage-click detection ✓ ✓
Mobile capture ✓ ✓
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit Not checked yet 5000 sessions/mo
Recording retention 30 days Not checked yet
Our review
Pros
  • Unlimited heatmaps, websites, and team members on the free plan
  • Combines recordings, multiple heatmap types, and friction insights
  • Supports web, mobile SDKs, Google Analytics, Chrome extension, and API
  • Seven heatmap types cover clicks, scrolls, movement, and attention.
  • Replay, funnels, forms, feedback, and friction detection share one platform.
  • Privacy controls, masking, exports, and many analytics integrations.
Cons
  • General recording retention is documented as 30 days
  • The published integration is Google Analytics
  • There is no paid tier for plan-based feature expansion
  • The Free plan is limited to 500 monthly sessions.
  • Essential supports one website project and three months of retention.
  • Enterprise pricing requires contacting sales for custom sessions and retention.
Our verdict

Microsoft Clarity is a free user-behavior analytics tool for website and mobile-app teams. It brings together session recordings, heatmaps, behavioral analysis, filters, smart events, and AI-assisted summaries to help teams understand…

Read the review →

Mouseflow is a web-based behavior analytics platform for marketing, conversion rate optimization, UX, product, and analytics teams. It captures website interactions and organizes them into session replays, heatmaps, funnels, journey…

Read the review →
  1. Microsoft ClarityHeatmap Tools 9.4Free plan
  2. MouseflowHeatmap Tools 8.8Free plan · 14-day trial

Strengths and trade-offs

  • Microsoft Clarity — where it wins

    • Unlimited heatmaps, websites, and team members on the free plan
    • Combines recordings, multiple heatmap types, and friction insights
    • Supports web, mobile SDKs, Google Analytics, Chrome extension, and API

    Where it doesn't

    • General recording retention is documented as 30 days
    • The published integration is Google Analytics
    • There is no paid tier for plan-based feature expansion

  • Mouseflow — where it wins

    • Seven heatmap types cover clicks, scrolls, movement, and attention.
    • Replay, funnels, forms, feedback, and friction detection share one platform.
    • Privacy controls, masking, exports, and many analytics integrations.

    Where it doesn't

    • The Free plan is limited to 500 monthly sessions.
    • Essential supports one website project and three months of retention.
    • Enterprise pricing requires contacting sales for custom sessions and retention.
  • Microsoft Clarity9.4/10 · Free plan

    A free, broad heatmap toolkit for teams analyzing web and mobile behavior.

    Visit siteFull verdict →
  • Mouseflow8.8/10 · Free plan · 14-day trial

    A broad, privacy-aware behavior analytics platform with a free starting point.

    Visit MouseflowFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update