Microsoft Clarity review
A free, broad heatmap toolkit for teams analyzing web and mobile behavior.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Microsoft Clarity is a free user-behavior analytics tool for website and mobile-app teams. It brings together session recordings, heatmaps, behavioral analysis, filters, smart events, and AI-assisted summaries to help teams understand interactions and identify usability or conversion problems. Coverage includes web tracking, mobile SDKs, a Chrome extension, an API, and Google Analytics integration, making it suited to teams that want broad behavioral visibility without a subscription plan.
The free-forever plan includes unlimited heatmaps, websites, and team members, along with session recordings and click, scroll, area, conversion, and attention heatmaps. Teams can analyze rage clicks, dead clicks, error clicks, first clicks, and last clicks, then apply filters and audience segmentation to investigate specific behavior patterns. Smart events, custom event tracking, AI summaries, and Copilot features extend the analysis beyond visual maps. Mobile SDKs cover Android, iOS, Flutter, Cordova/Ionic, and React Native, so the product fits organizations analyzing both websites and apps.
Clarity’s main trade-off is its single-plan structure: there is no paid tier that adds a separate level of features or service. General recording retention is documented as 30 days, while some favorites and sampled recordings are retained longer. Teams wanting a free, wide-ranging combination of heatmaps, recordings, friction signals, AI-assisted insights, and mobile capture should consider Clarity. It is less suited to buyers specifically seeking a tiered commercial offering or a broader published integration lineup.
Microsoft Clarity pros and cons
- Where it wins
- Unlimited heatmaps, websites, and team members on the free plan
- Combines recordings, multiple heatmap types, and friction insights
- Supports web, mobile SDKs, Google Analytics, Chrome extension, and API
- Where it doesn't
- General recording retention is documented as 30 days
- The published integration is Google Analytics
- There is no paid tier for plan-based feature expansion
Microsoft Clarity fact sheet, pricing and score →
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