Firebase Analytics
Firebase Analytics: A broad no-cost analytics service for mobile and web apps. Ranked #3 of 37 in Mobile App Analytics Software by our editors (9.2/10); pricing: Free plan; best for teams wanting comprehensive free analytics.
At a glance
- Editor score9.2 / 10
- PricingFree plan
- Best forTeams wanting comprehensive free analytics
- Free planYes
- Paid fromFree
- Platform coverageIos and android
- Facts checked23 Sep 2026
Where it wins
- No-cost reporting for up to 500 distinct events
- Covers retention, revenue, audiences, attribution, and crashes
- Exports raw, unsampled events to BigQuery
Where it doesn't
- Funnel analysis is not included in Firebase Analytics
- The no-cost plan reports on up to 500 distinct events
- Advanced use can involve several connected Firebase services
Our verdict on Firebase Analytics
Firebase Analytics, presented in current Firebase documentation as Google Analytics, is an app measurement service for mobile and web application developers. It collects app-usage events and user properties automatically, while also supporting custom events, audience creation, segmentation, conversion reporting, retention, cohorts, revenue, and advertising measurement. Coverage spans iOS, Android, and web, making it a fit for teams that want one analytics foundation across app platforms rather than separate tools for each product.
The published pricing structure is straightforward: the No-cost plan provides unlimited reporting on up to 500 distinct events and includes Google Analytics at no cost. That gives small teams access to usage, engagement, conversion, retention, monetization, and advertising reports without a paid tier. Revenue reporting covers purchases, subscriptions, and advertisements, while realtime reporting and DebugView support instrumentation validation. Teams should review their event design carefully because the plan's reporting scope is tied to the 500-distinct-event limit.
Firebase Analytics is strongest when paired with the surrounding Firebase and Google ecosystem. Integrations include Crashlytics for crash data, BigQuery for raw unsampled event export, Remote Config, Cloud Messaging, Google Tag Manager, AdMob, and Google Ads. Ad network attribution and conversion postbacks extend its usefulness for monetized apps. The main constraint is analytical breadth in funnel work: the former Funnels feature was removed, with funnel exploration directed to Google Analytics 4 Explorations. Choose Firebase Analytics for broad free measurement across iOS, Android, and web; teams centered on built-in funnel analysis should consider an alternative.
Your product? Our editors can test Firebase Analytics in depth and publish a review, labelled as paid · from $149/mo →
Firebase Analytics pricing
All 1 Firebase Analytics plans and prices →
Firebase Analytics fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Platform coverage | Ios and android |
| Retention reports | Yes |
| Funnel analysis | Yes |
| Revenue tracking | Yes |
| Data retention | Not verified |
| Session replay | No |
| Crash insights | Yes |
| Deployment | Cloud, Mobile |
| Platforms | iOS, Android, Web |
| Compliance & security | GDPR |
| Support | Docs, Community |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: BigQuery, Crashlytics, Firebase Cloud Messaging, Firebase Remote Config, Google Tag Manager, AdMob … |
| Pricing | Free plan (source) |
| Website | firebase.google.com |
| Facts checked | 23 Sep 2026 |
Firebase Analytics integrations
Firebase Analytics lists 7 integrations on its own site.
- BigQuery
- Crashlytics
- Firebase Cloud Messaging
- Firebase Remote Config
- Google Tag Manager
- AdMob
- Google Ads
Alternatives to Firebase Analytics
- AmplitudeA broad analytics suite for tracking, exploring, and improving web and mobile products.9.4
- MixpanelA mature analytics suite with broad product insights, replay, experimentation, and data connections.9.3
- AppMetricaA broad mobile analytics suite for acquisition, product, revenue, and crash data.9.1
See all Firebase Analytics alternatives →
Firebase Analytics vs the competition
- Firebase Analytics vs Amplitude
- Firebase Analytics vs Mixpanel
- Firebase Analytics vs AppMetrica
- Firebase Analytics vs Zoho Apptics
- Firebase Analytics vs HUAWEI Analytics Kit
- Firebase Analytics vs PostHog
Compare Firebase Analytics with any tool side by side →
Also Ranked In
Firebase Analytics is ranked in 3 of our directories.
Used Firebase Analytics? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Firebase Analytics for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Firebase Analytics is listed in our Mobile App Analytics Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/firebase-analytics/"><img src="https://www.itechguides.com/best/badge/firebase-analytics.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update