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Head-to-head · Mobile App Analytics Software

Firebase Analytics vs Zoho Apptics

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Firebase Analytics #3 in Mobile App Analytics Software 9.2/10 Free plan Free plan✓ 4 of 5 features Visit Firebase
Zoho Apptics #5 in Mobile App Analytics Software 9.0/10 Free plan Free plan✓ 3 of 5 features Visit Zoho Apptics

Firebase Analytics leads on 0 checks, Zoho Apptics on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFirebase Analytics · 9.2/10
  • Free planboth
  • Most featuresFirebase Analytics · 4 of 5

Firebase Analytics scores higher on our rubric for mobile app analytics software: 9.2 against 9.0 out of 10; our editors rank them #3 and #5.

On platform coverage, Zoho Apptics gives you Cross-platform where Firebase Analytics offers Ios and android.

Firebase Analytics is the better fit for teams wanting comprehensive free analytics. Zoho Apptics is the better fit for zoho users wanting free app analytics.

  • Firebase Analytics fits best

    Teams wanting comprehensive free analytics

  • Zoho Apptics fits best

    Zoho users wanting free app analytics

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Side by side

Feature Firebase Analytics 9.2/10 Visit ↗ Zoho Apptics 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #3 in Mobile App Analytics Software #5 in Mobile App Analytics Software
Best for Teams wanting comprehensive free analytics Zoho users wanting free app analytics
Pricing model Free Free plan + paid
Starting price Free —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms iOS, Android, Web Web, Windows, Linux, iOS, Android
Support Docs, Community Email, Community
Compliance GDPR SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations 7 integrations 8 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Firebase Analytics 4/5 · Zoho Apptics 3/5
Retention reports ✓ ✓
Funnel analysis ✓ ✓
Revenue tracking ✓ (best) Not checked yet
Session replay — Not checked yet
Crash insights ✓ ✓
Specs
Platform coverage Ios and android Cross-platform
Data retention Not checked yet Not checked yet
Our review
Pros
  • No-cost reporting for up to 500 distinct events
  • Covers retention, revenue, audiences, attribution, and crashes
  • Exports raw, unsampled events to BigQuery
  • Free Forever includes funnels, retention, crashes, feedback, and push
  • Supports mobile, web, desktop, and cross-platform applications
  • Connects with Zoho CRM, Zoho Projects, Zoho Desk, and Zendesk
Cons
  • Funnel analysis is not included in Firebase Analytics
  • The no-cost plan reports on up to 500 distinct events
  • Advanced use can involve several connected Firebase services
  • Free Forever is limited to one project and five organization users
  • Free Forever caps each project at 10 applications
  • The product may be broader than needed for crash reporting alone
Our verdict

Firebase Analytics, presented in current Firebase documentation as Google Analytics, is an app measurement service for mobile and web application developers. It collects app-usage events and user properties automatically, while also…

Read the review →

Zoho Apptics is a product analytics platform for app owners, developers, marketers, and product teams. It brings usage, engagement, performance, growth, and user-behavior analysis into one console. Its documented capabilities include event…

Read the review →
  1. Firebase AnalyticsMobile App Analytics Software 9.2Free plan
  2. Zoho AppticsMobile App Analytics Software 9.0Free plan

Strengths and trade-offs

  • Firebase Analytics — where it wins

    • No-cost reporting for up to 500 distinct events
    • Covers retention, revenue, audiences, attribution, and crashes
    • Exports raw, unsampled events to BigQuery

    Where it doesn't

    • Funnel analysis is not included in Firebase Analytics
    • The no-cost plan reports on up to 500 distinct events
    • Advanced use can involve several connected Firebase services

  • Zoho Apptics — where it wins

    • Free Forever includes funnels, retention, crashes, feedback, and push
    • Supports mobile, web, desktop, and cross-platform applications
    • Connects with Zoho CRM, Zoho Projects, Zoho Desk, and Zendesk

    Where it doesn't

    • Free Forever is limited to one project and five organization users
    • Free Forever caps each project at 10 applications
    • The product may be broader than needed for crash reporting alone

More comparisons

All mobile app analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update