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Head-to-head · Mobile App Analytics Software

Firebase Analytics vs Heap

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Firebase Analytics #3 in Mobile App Analytics Software 9.2/10 Free plan Free plan✓ 4 of 5 features Visit Firebase
Heap #8 in Mobile App Analytics Software 8.7/10 Free plan Free plan✓ 0 of 5 features Visit Heap

Firebase Analytics leads on 0 checks, Heap on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFirebase Analytics · 9.2/10
  • Free planboth
  • Most featuresFirebase Analytics · 4 of 5

Firebase Analytics scores higher on our rubric for mobile app analytics software: 9.2 against 8.7 out of 10; our editors rank them #3 and #8.

Firebase Analytics is the better fit for teams wanting comprehensive free analytics. Heap is the better fit for product teams wanting automatic capture.

  • Firebase Analytics fits best

    Teams wanting comprehensive free analytics

  • Heap fits best

    Product teams wanting automatic capture

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Side by side

Feature Firebase Analytics 9.2/10 Visit ↗ Heap 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #3 in Mobile App Analytics Software #8 in Mobile App Analytics Software
Best for Teams wanting comprehensive free analytics Product teams wanting automatic capture
Pricing model Free Free plan + paid
Starting price Free —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms iOS, Android, Web Web, iOS, Android, macOS
Support Docs, Community Email, Community, Docs
Compliance GDPR SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 7 integrations 14 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Firebase Analytics 4/5 · Heap 0/5
Retention reports ✓ (best) Not checked yet
Funnel analysis ✓ (best) Not checked yet
Revenue tracking ✓ (best) Not checked yet
Session replay — Not checked yet
Crash insights ✓ (best) Not checked yet
Specs
Platform coverage Ios and android Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • No-cost reporting for up to 500 distinct events
  • Covers retention, revenue, audiences, attribution, and crashes
  • Exports raw, unsampled events to BigQuery
  • Automatic capture covers clicks, pageviews, forms, and change events.
  • Free includes funnels, paths, retention, APIs, and six months of history.
  • Supports web, iOS, Android, macOS, Shopify, and broad integrations.
Cons
  • Funnel analysis is not included in Firebase Analytics
  • The no-cost plan reports on up to 500 distinct events
  • Advanced use can involve several connected Firebase services
  • Free plan is limited to 10k monthly sessions.
  • Session Replay is an add-on on the Pro plan.
  • Advanced governance and warehouse features require Premier.
Our verdict

Firebase Analytics, presented in current Firebase documentation as Google Analytics, is an app measurement service for mobile and web application developers. It collects app-usage events and user properties automatically, while also…

Read the review →

Heap is a digital insights and product analytics platform for teams studying how customers use websites and applications. It automatically captures clicks, pageviews, form submissions, and change events, while also supporting custom event…

Read the review →
  1. Firebase AnalyticsMobile App Analytics Software 9.2Free plan
  2. HeapMobile App Analytics Software 8.7Free plan

Strengths and trade-offs

  • Firebase Analytics — where it wins

    • No-cost reporting for up to 500 distinct events
    • Covers retention, revenue, audiences, attribution, and crashes
    • Exports raw, unsampled events to BigQuery

    Where it doesn't

    • Funnel analysis is not included in Firebase Analytics
    • The no-cost plan reports on up to 500 distinct events
    • Advanced use can involve several connected Firebase services

  • Heap — where it wins

    • Automatic capture covers clicks, pageviews, forms, and change events.
    • Free includes funnels, paths, retention, APIs, and six months of history.
    • Supports web, iOS, Android, macOS, Shopify, and broad integrations.

    Where it doesn't

    • Free plan is limited to 10k monthly sessions.
    • Session Replay is an add-on on the Pro plan.
    • Advanced governance and warehouse features require Premier.

More comparisons

All mobile app analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update