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Head-to-head · Mobile App Analytics Software

AppMetrica vs Heap

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AppMetrica #4 in Mobile App Analytics Software 9.1/10 Free plan Free plan✓ 4 of 5 features Visit AppMetrica
Heap #8 in Mobile App Analytics Software 8.7/10 Free plan Free plan✓ 0 of 5 features Visit Heap

AppMetrica leads on 0 checks, Heap on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppMetrica · 9.1/10
  • Free planboth
  • Most featuresAppMetrica · 4 of 5

AppMetrica scores higher on our rubric for mobile app analytics software: 9.1 against 8.7 out of 10; our editors rank them #4 and #8.

AppMetrica is the better fit for mobile teams needing acquisition and crash data. Heap is the better fit for product teams wanting automatic capture.

  • AppMetrica fits best

    Mobile teams needing acquisition and crash data

  • Heap fits best

    Product teams wanting automatic capture

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Side by side

Feature AppMetrica 9.1/10 Visit ↗ Heap 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #4 in Mobile App Analytics Software #8 in Mobile App Analytics Software
Best for Mobile teams needing acquisition and crash data Product teams wanting automatic capture
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android, macOS
Support Docs Email, Community, Docs
Integrations 3 integrations 14 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AppMetrica 4/5 · Heap 0/5
Retention reports ✓ (best) Not checked yet
Funnel analysis ✓ (best) Not checked yet
Revenue tracking ✓ (best) Not checked yet
Session replay Not checked yet Not checked yet
Crash insights ✓ (best) Not checked yet
Specs
Platform coverage Cross-platform Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Combines attribution, funnels, retention, revenue, and crash analytics
  • Free plan includes up to 100 million custom events monthly
  • Supports iOS, Android, APIs, push campaigns, and A/B experiments
  • Automatic capture covers clicks, pageviews, forms, and change events.
  • Free includes funnels, paths, retention, APIs, and six months of history.
  • Supports web, iOS, Android, macOS, Shopify, and broad integrations.
Cons
  • Free plan limits configured flags to 100 simultaneously
  • Free plan supports up to 2 simultaneous A/B tests
  • A/B experimentation is provided through the Varioqube integration
  • Free plan is limited to 10k monthly sessions.
  • Session Replay is an add-on on the Pro plan.
  • Advanced governance and warehouse features require Premier.
Our verdict

AppMetrica is a mobile application analytics platform from Yandex for product, marketing, and growth teams. It collects app usage, session, referral, event, revenue, crash, error, and device data through SDKs. Its reports cover…

Read the review →

Heap is a digital insights and product analytics platform for teams studying how customers use websites and applications. It automatically captures clicks, pageviews, form submissions, and change events, while also supporting custom event…

Read the review →
  1. AppMetricaMobile App Analytics Software 9.1Free plan
  2. HeapMobile App Analytics Software 8.7Free plan

Strengths and trade-offs

  • AppMetrica — where it wins

    • Combines attribution, funnels, retention, revenue, and crash analytics
    • Free plan includes up to 100 million custom events monthly
    • Supports iOS, Android, APIs, push campaigns, and A/B experiments

    Where it doesn't

    • Free plan limits configured flags to 100 simultaneously
    • Free plan supports up to 2 simultaneous A/B tests
    • A/B experimentation is provided through the Varioqube integration

  • Heap — where it wins

    • Automatic capture covers clicks, pageviews, forms, and change events.
    • Free includes funnels, paths, retention, APIs, and six months of history.
    • Supports web, iOS, Android, macOS, Shopify, and broad integrations.

    Where it doesn't

    • Free plan is limited to 10k monthly sessions.
    • Session Replay is an add-on on the Pro plan.
    • Advanced governance and warehouse features require Premier.

More comparisons

All mobile app analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update