Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Mobile App Analytics Software

Mixpanel vs AppMetrica

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Mixpanel #2 in Mobile App Analytics Software 9.3/10 Free plan Free plan✓ 0 of 5 features Visit Mixpanel
AppMetrica #4 in Mobile App Analytics Software 9.1/10 Free plan Free plan✓ 4 of 5 features Visit AppMetrica

Mixpanel leads on 0 checks, AppMetrica on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMixpanel · 9.3/10
  • Free planboth
  • Most featuresAppMetrica · 4 of 5

Mixpanel scores higher on our rubric for mobile app analytics software: 9.3 against 9.1 out of 10; our editors rank them #2 and #4.

Mixpanel is the better fit for mature teams needing deep analytics. AppMetrica is the better fit for mobile teams needing acquisition and crash data.

  • Mixpanel fits best

    Mature teams needing deep analytics

  • AppMetrica fits best

    Mobile teams needing acquisition and crash data

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mixpanel 9.3/10 Visit ↗ AppMetrica 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #2 in Mobile App Analytics Software #4 in Mobile App Analytics Software
Best for Mature teams needing deep analytics Mobile teams needing acquisition and crash data
Pricing model Free plan + paid Free plan + paid
Starting price $120/mo —
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Community, Docs Docs
Integrations 6 integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Mixpanel 0/5 · AppMetrica 4/5
Retention reports Not checked yet ✓ (best)
Funnel analysis Not checked yet ✓ (best)
Revenue tracking Not checked yet ✓ (best)
Session replay Not checked yet Not checked yet
Crash insights Not checked yet ✓ (best)
Specs
Platform coverage Not checked yet Cross-platform
Data retention Not checked yet Not checked yet
Our review
Pros
  • Free plan includes funnels, retention, cohorts, and session replay
  • Supports web, iOS, Android, servers, warehouses, and APIs
  • Connects with Segment, BigQuery, Snowflake, Redshift, and HubSpot
  • Combines attribution, funnels, retention, revenue, and crash analytics
  • Free plan includes up to 100 million custom events monthly
  • Supports iOS, Android, APIs, push campaigns, and A/B experiments
Cons
  • Growth pricing varies by event volume and billing cadence
  • Advanced capabilities are bounded by event and replay limits
  • Breadth may exceed the needs of teams seeking simple app metrics
  • Free plan limits configured flags to 100 simultaneously
  • Free plan supports up to 2 simultaneous A/B tests
  • A/B experimentation is provided through the Varioqube integration
Our verdict

Mixpanel is a behavioral analytics platform for product, marketing, data, and engineering teams working across websites, mobile apps, servers, and data warehouses. It collects event-based data and turns it into funnels, retention, cohorts,…

Read the review →

AppMetrica is a mobile application analytics platform from Yandex for product, marketing, and growth teams. It collects app usage, session, referral, event, revenue, crash, error, and device data through SDKs. Its reports cover…

Read the review →
  1. MixpanelMobile App Analytics Software 9.3Free plan
  2. AppMetricaMobile App Analytics Software 9.1Free plan

Strengths and trade-offs

  • Mixpanel — where it wins

    • Free plan includes funnels, retention, cohorts, and session replay
    • Supports web, iOS, Android, servers, warehouses, and APIs
    • Connects with Segment, BigQuery, Snowflake, Redshift, and HubSpot

    Where it doesn't

    • Growth pricing varies by event volume and billing cadence
    • Advanced capabilities are bounded by event and replay limits
    • Breadth may exceed the needs of teams seeking simple app metrics

  • AppMetrica — where it wins

    • Combines attribution, funnels, retention, revenue, and crash analytics
    • Free plan includes up to 100 million custom events monthly
    • Supports iOS, Android, APIs, push campaigns, and A/B experiments

    Where it doesn't

    • Free plan limits configured flags to 100 simultaneously
    • Free plan supports up to 2 simultaneous A/B tests
    • A/B experimentation is provided through the Varioqube integration

More comparisons

All mobile app analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update