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Head-to-head · Mobile App Analytics Software

Firebase Analytics vs AppMetrica

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Firebase Analytics #3 in Mobile App Analytics Software 9.2/10 Free plan Free plan✓ 4 of 5 features Visit Firebase
AppMetrica #4 in Mobile App Analytics Software 9.1/10 Free plan Free plan✓ 4 of 5 features Visit AppMetrica

Firebase Analytics leads on 0 checks, AppMetrica on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFirebase Analytics · 9.2/10
  • Free planboth

Firebase Analytics scores higher on our rubric for mobile app analytics software: 9.2 against 9.1 out of 10; our editors rank them #3 and #4.

On platform coverage, AppMetrica gives you Cross-platform where Firebase Analytics offers Ios and android.

Firebase Analytics is the better fit for teams wanting comprehensive free analytics. AppMetrica is the better fit for mobile teams needing acquisition and crash data.

  • Firebase Analytics fits best

    Teams wanting comprehensive free analytics

  • AppMetrica fits best

    Mobile teams needing acquisition and crash data

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Side by side

Feature Firebase Analytics 9.2/10 Visit ↗ AppMetrica 9.1/10 Visit ↗
At a glance
Editor score 9.2 9.1
Ranking #3 in Mobile App Analytics Software #4 in Mobile App Analytics Software
Best for Teams wanting comprehensive free analytics Mobile teams needing acquisition and crash data
Pricing model Free Free plan + paid
Starting price Free —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms iOS, Android, Web Web, iOS, Android
Support Docs, Community Docs
Integrations 7 integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Firebase Analytics 4/5 · AppMetrica 4/5
Retention reports ✓ ✓
Funnel analysis ✓ ✓
Revenue tracking ✓ ✓
Session replay — Not checked yet
Crash insights ✓ ✓
Specs
Platform coverage Ios and android Cross-platform
Data retention Not checked yet Not checked yet
Our review
Pros
  • No-cost reporting for up to 500 distinct events
  • Covers retention, revenue, audiences, attribution, and crashes
  • Exports raw, unsampled events to BigQuery
  • Combines attribution, funnels, retention, revenue, and crash analytics
  • Free plan includes up to 100 million custom events monthly
  • Supports iOS, Android, APIs, push campaigns, and A/B experiments
Cons
  • Funnel analysis is not included in Firebase Analytics
  • The no-cost plan reports on up to 500 distinct events
  • Advanced use can involve several connected Firebase services
  • Free plan limits configured flags to 100 simultaneously
  • Free plan supports up to 2 simultaneous A/B tests
  • A/B experimentation is provided through the Varioqube integration
Our verdict

Firebase Analytics, presented in current Firebase documentation as Google Analytics, is an app measurement service for mobile and web application developers. It collects app-usage events and user properties automatically, while also…

Read the review →

AppMetrica is a mobile application analytics platform from Yandex for product, marketing, and growth teams. It collects app usage, session, referral, event, revenue, crash, error, and device data through SDKs. Its reports cover…

Read the review →
  1. Firebase AnalyticsMobile App Analytics Software 9.2Free plan
  2. AppMetricaMobile App Analytics Software 9.1Free plan

Strengths and trade-offs

  • Firebase Analytics — where it wins

    • No-cost reporting for up to 500 distinct events
    • Covers retention, revenue, audiences, attribution, and crashes
    • Exports raw, unsampled events to BigQuery

    Where it doesn't

    • Funnel analysis is not included in Firebase Analytics
    • The no-cost plan reports on up to 500 distinct events
    • Advanced use can involve several connected Firebase services

  • AppMetrica — where it wins

    • Combines attribution, funnels, retention, revenue, and crash analytics
    • Free plan includes up to 100 million custom events monthly
    • Supports iOS, Android, APIs, push campaigns, and A/B experiments

    Where it doesn't

    • Free plan limits configured flags to 100 simultaneously
    • Free plan supports up to 2 simultaneous A/B tests
    • A/B experimentation is provided through the Varioqube integration

More comparisons

All mobile app analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update