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Head-to-head · Mobile App Analytics Software

Amplitude vs AppMetrica

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Amplitude #1 in Mobile App Analytics Software 9.4/10 Free plan Free plan✓ 0 of 5 features Visit Amplitude
AppMetrica #4 in Mobile App Analytics Software 9.1/10 Free plan Free plan✓ 4 of 5 features Visit AppMetrica

Amplitude leads on 0 checks, AppMetrica on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmplitude · 9.4/10
  • Free planboth
  • Most featuresAppMetrica · 4 of 5

Amplitude scores higher on our rubric for mobile app analytics software: 9.4 against 9.1 out of 10; our editors rank them #1 and #4.

Amplitude is the better fit for teams needing broad product analytics. AppMetrica is the better fit for mobile teams needing acquisition and crash data.

  • Amplitude fits best

    Teams needing broad product analytics

  • AppMetrica fits best

    Mobile teams needing acquisition and crash data

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Side by side

Feature Amplitude 9.4/10 Visit ↗ AppMetrica 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Mobile App Analytics Software #4 in Mobile App Analytics Software
Best for Teams needing broad product analytics Mobile teams needing acquisition and crash data
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Docs
Integrations 159+ integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Amplitude 0/5 · AppMetrica 4/5
Retention reports Not checked yet ✓ (best)
Funnel analysis Not checked yet ✓ (best)
Revenue tracking Not checked yet ✓ (best)
Session replay Not checked yet Not checked yet
Crash insights Not checked yet ✓ (best)
Specs
Platform coverage Not checked yet Cross-platform
Data retention Not checked yet Not checked yet
Our review
Pros
  • Combines event, funnel, retention, replay, and ecommerce analysis
  • Supports web, iOS, Android, and API workflows
  • Includes REST APIs and integrations with Segment, Braze, S3, and HubSpot
  • Combines attribution, funnels, retention, revenue, and crash analytics
  • Free plan includes up to 100 million custom events monthly
  • Supports iOS, Android, APIs, push campaigns, and A/B experiments
Cons
  • Advanced plans require custom pricing
  • Plus uses usage-based event scaling
  • Some features are limited on the Free plan
  • Free plan limits configured flags to 100 simultaneously
  • Free plan supports up to 2 simultaneous A/B tests
  • A/B experimentation is provided through the Varioqube integration
Our verdict

Amplitude is a product analytics platform for product, marketing, data, and engineering teams. It collects behavioral events across web, iOS, and Android, then supports event-property analysis, ordered and sequential funnels, retention…

Read the review →

AppMetrica is a mobile application analytics platform from Yandex for product, marketing, and growth teams. It collects app usage, session, referral, event, revenue, crash, error, and device data through SDKs. Its reports cover…

Read the review →
  1. AmplitudeMobile App Analytics Software 9.4Free plan
  2. AppMetricaMobile App Analytics Software 9.1Free plan

Strengths and trade-offs

  • Amplitude — where it wins

    • Combines event, funnel, retention, replay, and ecommerce analysis
    • Supports web, iOS, Android, and API workflows
    • Includes REST APIs and integrations with Segment, Braze, S3, and HubSpot

    Where it doesn't

    • Advanced plans require custom pricing
    • Plus uses usage-based event scaling
    • Some features are limited on the Free plan

  • AppMetrica — where it wins

    • Combines attribution, funnels, retention, revenue, and crash analytics
    • Free plan includes up to 100 million custom events monthly
    • Supports iOS, Android, APIs, push campaigns, and A/B experiments

    Where it doesn't

    • Free plan limits configured flags to 100 simultaneously
    • Free plan supports up to 2 simultaneous A/B tests
    • A/B experimentation is provided through the Varioqube integration

More comparisons

All mobile app analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update