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Head-to-head · Mobile App Analytics Software

Amplitude vs Zoho Apptics

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Amplitude #1 in Mobile App Analytics Software 9.4/10 Free plan Free plan✓ 0 of 5 features Visit Amplitude
Zoho Apptics #5 in Mobile App Analytics Software 9.0/10 Free plan Free plan✓ 3 of 5 features Visit Zoho Apptics

Amplitude leads on 0 checks, Zoho Apptics on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmplitude · 9.4/10
  • Free planboth
  • Most featuresZoho Apptics · 3 of 5

Amplitude scores higher on our rubric for mobile app analytics software: 9.4 against 9.0 out of 10; our editors rank them #1 and #5.

Amplitude is the better fit for teams needing broad product analytics. Zoho Apptics is the better fit for zoho users wanting free app analytics.

  • Amplitude fits best

    Teams needing broad product analytics

  • Zoho Apptics fits best

    Zoho users wanting free app analytics

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Side by side

Feature Amplitude 9.4/10 Visit ↗ Zoho Apptics 9.0/10 Visit ↗
At a glance
Editor score 9.4 9.0
Ranking #1 in Mobile App Analytics Software #5 in Mobile App Analytics Software
Best for Teams needing broad product analytics Zoho users wanting free app analytics
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, Windows, Linux, iOS, Android
Support Docs Email, Community
Compliance SOC 2, GDPR, HIPAA, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations 159+ integrations 8 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Amplitude 0/5 · Zoho Apptics 3/5
Retention reports Not checked yet ✓ (best)
Funnel analysis Not checked yet ✓ (best)
Revenue tracking Not checked yet Not checked yet
Session replay Not checked yet Not checked yet
Crash insights Not checked yet ✓ (best)
Specs
Platform coverage Not checked yet Cross-platform
Data retention Not checked yet Not checked yet
Our review
Pros
  • Combines event, funnel, retention, replay, and ecommerce analysis
  • Supports web, iOS, Android, and API workflows
  • Includes REST APIs and integrations with Segment, Braze, S3, and HubSpot
  • Free Forever includes funnels, retention, crashes, feedback, and push
  • Supports mobile, web, desktop, and cross-platform applications
  • Connects with Zoho CRM, Zoho Projects, Zoho Desk, and Zendesk
Cons
  • Advanced plans require custom pricing
  • Plus uses usage-based event scaling
  • Some features are limited on the Free plan
  • Free Forever is limited to one project and five organization users
  • Free Forever caps each project at 10 applications
  • The product may be broader than needed for crash reporting alone
Our verdict

Amplitude is a product analytics platform for product, marketing, data, and engineering teams. It collects behavioral events across web, iOS, and Android, then supports event-property analysis, ordered and sequential funnels, retention…

Read the review →

Zoho Apptics is a product analytics platform for app owners, developers, marketers, and product teams. It brings usage, engagement, performance, growth, and user-behavior analysis into one console. Its documented capabilities include event…

Read the review →
  1. AmplitudeMobile App Analytics Software 9.4Free plan
  2. Zoho AppticsMobile App Analytics Software 9.0Free plan

Strengths and trade-offs

  • Amplitude — where it wins

    • Combines event, funnel, retention, replay, and ecommerce analysis
    • Supports web, iOS, Android, and API workflows
    • Includes REST APIs and integrations with Segment, Braze, S3, and HubSpot

    Where it doesn't

    • Advanced plans require custom pricing
    • Plus uses usage-based event scaling
    • Some features are limited on the Free plan

  • Zoho Apptics — where it wins

    • Free Forever includes funnels, retention, crashes, feedback, and push
    • Supports mobile, web, desktop, and cross-platform applications
    • Connects with Zoho CRM, Zoho Projects, Zoho Desk, and Zendesk

    Where it doesn't

    • Free Forever is limited to one project and five organization users
    • Free Forever caps each project at 10 applications
    • The product may be broader than needed for crash reporting alone

More comparisons

All mobile app analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update