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Head-to-head · Mobile App Analytics Software

AppMetrica vs Zoho Apptics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AppMetrica #4 in Mobile App Analytics Software 9.1/10 Free plan Free plan✓ 4 of 5 features Visit AppMetrica
Zoho Apptics #5 in Mobile App Analytics Software 9.0/10 Free plan Free plan✓ 3 of 5 features Visit Zoho Apptics

AppMetrica leads on 0 checks, Zoho Apptics on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppMetrica · 9.1/10
  • Free planboth
  • Most featuresAppMetrica · 4 of 5

AppMetrica scores higher on our rubric for mobile app analytics software: 9.1 against 9.0 out of 10; our editors rank them #4 and #5.

AppMetrica is the better fit for mobile teams needing acquisition and crash data. Zoho Apptics is the better fit for zoho users wanting free app analytics.

  • AppMetrica fits best

    Mobile teams needing acquisition and crash data

  • Zoho Apptics fits best

    Zoho users wanting free app analytics

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Side by side

Feature AppMetrica 9.1/10 Visit ↗ Zoho Apptics 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #4 in Mobile App Analytics Software #5 in Mobile App Analytics Software
Best for Mobile teams needing acquisition and crash data Zoho users wanting free app analytics
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, Windows, Linux, iOS, Android
Support Docs Email, Community
Integrations 3 integrations 8 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AppMetrica 4/5 · Zoho Apptics 3/5
Retention reports ✓ ✓
Funnel analysis ✓ ✓
Revenue tracking ✓ (best) Not checked yet
Session replay Not checked yet Not checked yet
Crash insights ✓ ✓
Specs
Platform coverage Cross-platform Cross-platform
Data retention Not checked yet Not checked yet
Our review
Pros
  • Combines attribution, funnels, retention, revenue, and crash analytics
  • Free plan includes up to 100 million custom events monthly
  • Supports iOS, Android, APIs, push campaigns, and A/B experiments
  • Free Forever includes funnels, retention, crashes, feedback, and push
  • Supports mobile, web, desktop, and cross-platform applications
  • Connects with Zoho CRM, Zoho Projects, Zoho Desk, and Zendesk
Cons
  • Free plan limits configured flags to 100 simultaneously
  • Free plan supports up to 2 simultaneous A/B tests
  • A/B experimentation is provided through the Varioqube integration
  • Free Forever is limited to one project and five organization users
  • Free Forever caps each project at 10 applications
  • The product may be broader than needed for crash reporting alone
Our verdict

AppMetrica is a mobile application analytics platform from Yandex for product, marketing, and growth teams. It collects app usage, session, referral, event, revenue, crash, error, and device data through SDKs. Its reports cover…

Read the review →

Zoho Apptics is a product analytics platform for app owners, developers, marketers, and product teams. It brings usage, engagement, performance, growth, and user-behavior analysis into one console. Its documented capabilities include event…

Read the review →
  1. AppMetricaMobile App Analytics Software 9.1Free plan
  2. Zoho AppticsMobile App Analytics Software 9.0Free plan

Strengths and trade-offs

  • AppMetrica — where it wins

    • Combines attribution, funnels, retention, revenue, and crash analytics
    • Free plan includes up to 100 million custom events monthly
    • Supports iOS, Android, APIs, push campaigns, and A/B experiments

    Where it doesn't

    • Free plan limits configured flags to 100 simultaneously
    • Free plan supports up to 2 simultaneous A/B tests
    • A/B experimentation is provided through the Varioqube integration

  • Zoho Apptics — where it wins

    • Free Forever includes funnels, retention, crashes, feedback, and push
    • Supports mobile, web, desktop, and cross-platform applications
    • Connects with Zoho CRM, Zoho Projects, Zoho Desk, and Zendesk

    Where it doesn't

    • Free Forever is limited to one project and five organization users
    • Free Forever caps each project at 10 applications
    • The product may be broader than needed for crash reporting alone

More comparisons

All mobile app analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update