Countly
Countly: A broad analytics suite for organizations that need self-hosting and data control. Ranked #20 of 139 in Web Analytics Tools by our editors (7.2/10); pricing: 14-day trial; best for organizations needing self-hosted product analytics.
At a glance
- Editor score7.2 / 10
- Pricing14-day trial
- Best forOrganizations needing self-hosted product analytics
- Free planNo
- Paid from$175/mo
- Event trackingYes
- Founded2012 · London, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Real-time analytics with events, funnels, retention, cohorts, and profiles
- Supports web, desktop, mobile, APIs, and connected-device measurement
- Self-hosted deployment with customer-controlled infrastructure and data location
Where it doesn't
- No free plan; the Flex trial lasts 14 days
- Flex starts at $175 per month with usage-based pricing
- Adaptivity and Intelligence require add-ons on the Flex plan
Our verdict on Countly
Countly is a first-party digital analytics platform for organizations measuring websites, web applications, mobile apps, desktop software, and connected devices. It collects event, session, view, revenue, and user data through SDKs and APIs, then organizes that information into real-time analytics, dashboards, segmentation, funnels, retention analysis, user profiles, and reporting. Its strongest fit is with organizations that need self-hosting, privacy controls, and ownership over analytics data across several digital platforms.
The published plans separate managed and self-hosted deployment. Flex costs $175 per month, includes Advanced Analytics, and uses usage-based pricing. Adaptivity and Intelligence are available as add-ons, while Countly documents a 14-day Flex trial. Enterprise provides self-hosted deployment, includes all capabilities, and gives customers control over infrastructure and data location. Enterprise pricing is custom, so buyers comparing predictable monthly costs should examine how their expected usage and deployment requirements fit each plan.
Countly’s feature breadth is its main differentiator. Alongside configurable event tracking and conversion funnels, it includes behavioral segmentation, cohorts, revenue tracking, visitor activity replays, session drill-downs, custom dashboards, and the Cee AI analytics assistant. The platform covers web, Windows, macOS, iOS, Android, APIs, and self-hosted environments, with open-source positioning and deployment options ranging from managed private cloud to customer-controlled infrastructure. Choose Countly when product analytics depth and data control matter more than a free entry tier or simple fixed pricing.
Your product? Our editors can test Countly in depth and publish a review, labelled as paid · from $149/mo →
Countly pricing
All 2 Countly plans and prices →
Countly fact sheet
| Free plan | No |
|---|---|
| Paid from | $175/mo |
| Monthly visitor limit | Not verified |
| Event tracking | Yes |
| Conversion funnels | Yes |
| Session recordings | Not verified |
| Data retention | Not verified |
| Ecommerce tracking | Yes |
| API access | Yes |
| Free trial | 14 days |
| Deployment | Cloud, Self-hosted |
| Platforms | Web, Windows, macOS, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA |
| Support | Docs, Community, Tickets |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: iOS, Android, Web, Node.js, Flutter, React Native … |
| Pricing | 14-day trial (source) |
| Website | countly.com |
| Facts checked | 20 Sep 2026 |
Countly integrations
Countly lists 10 integrations on its own site.
- iOS
- Android
- Web
- Node.js
- Flutter
- React Native
- Unity
- C++
- Java
- Windows
Alternatives to Countly
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.9.2
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
See all Countly alternatives →
Also Ranked In
Countly is ranked in 10 of our directories; the 6 strongest besides Web Analytics Tools.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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