Google Analytics vs PostHog

Google Analytics9.4Visit PostHog8.6Visit

Higher score Google Analytics #1 in Web Analytics Tools 9.4/10 Free plan Free plan✓ 4 of 5 features Visit Analytics

vs

PostHog #7 in Web Analytics Tools 8.6/10 Free plan Free plan✓ 4 of 5 features Visit PostHog

• Google Analytics fits best

  Broad, cross-platform analytics at no cost

• PostHog fits best

  Open-source product analytics with deep analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Google Analytics 9.4/10 Visit ↗	PostHog 8.6/10 Visit ↗
At a glance
Editor score	9.4	8.6
Ranking	#1 in Web Analytics Tools	#7 in Web Analytics Tools
Best for	Broad, cross-platform analytics at no cost	Open-source product analytics with deep analysis
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	—
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Self-hosted, Desktop
Platforms	Web, iOS, Android	Web, Windows, macOS, Linux
Support	Docs, Community	Email, Community, Docs
Integrations	9 integrations	700+ integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Google Analytics 4/5 · PostHog 4/5
Event tracking	✓	✓
Conversion funnels	✓	✓
Session recordings	Not checked yet	✓ (best)
Ecommerce tracking	✓ (best)	Not checked yet
API access	✓	✓
Specs
Monthly visitor limit	Not checked yet	Not checked yet
Data retention	Limited	Limited
Our review
Pros	Free GA4 properties support website and app measurement Funnel, path, cohort, attribution, and ecommerce reporting Extensive Google integrations plus BigQuery export and API access	Free plan includes 1 million analytics events per month Combines funnels, replay, heatmaps, retention, SQL, and experiments Supports hosted and self-managed deployments across web, mobile, and API
Cons	Standard properties retain data for up to 14 months Analytics 360 uses sales-led enterprise purchasing Broad capabilities may require configurable event collection	Free plan is limited to one project Free-plan data retention is one year Self-hosted deployments require self-managed operation
Our verdict	Google Analytics is a web and app analytics platform for businesses, marketers, and product teams. GA4 properties collect interactions from websites and applications, then organize them into reports covering acquisition, engagement,… Read the review →	PostHog is a product and web analytics platform for product engineers, growth teams, product managers, and founders. It captures pageviews, clicks, form submissions, and custom events with properties, then turns them into trends, funnels,… Read the review →

Strengths and trade-offs

• Google Analytics — where it wins

  • Free GA4 properties support website and app measurement
  • Funnel, path, cohort, attribution, and ecommerce reporting
  • Extensive Google integrations plus BigQuery export and API access

  Where it doesn't

  • Standard properties retain data for up to 14 months
  • Analytics 360 uses sales-led enterprise purchasing
  • Broad capabilities may require configurable event collection

• PostHog — where it wins

  • Free plan includes 1 million analytics events per month
  • Combines funnels, replay, heatmaps, retention, SQL, and experiments
  • Supports hosted and self-managed deployments across web, mobile, and API

  Where it doesn't

  • Free plan is limited to one project
  • Free-plan data retention is one year
  • Self-hosted deployments require self-managed operation

• Google Analytics9.4/10 · Free plan

  A broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.

  Visit AnalyticsFull verdict →
• PostHog8.6/10 · Free plan

  A broad open-source analytics platform for teams that want deep product analysis.

  Visit PostHogFull verdict →