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Head-to-head · Web Analytics Tools

Matomo vs PostHog

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Matomo #2 in Web Analytics Tools 9.2/10 Free plan · 21-day trial Free planFree trial✓ 5 of 5 features Visit Matomo
PostHog #7 in Web Analytics Tools 8.6/10 Free plan Free plan✓ 4 of 5 features Visit PostHog

Matomo leads on 0 checks, PostHog on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatomo · 9.2/10
  • Free planboth
  • Free trialonly Matomo
  • Most featuresMatomo · 5 of 5

Matomo scores higher on our rubric for web analytics tools: 9.2 against 8.6 out of 10; our editors rank them #2 and #7.

Matomo is the better fit for self-hosted and privacy-conscious analytics. PostHog is the better fit for open-source product analytics with deep analysis.

  • Matomo fits best

    Self-hosted and privacy-conscious analytics

  • PostHog fits best

    Open-source product analytics with deep analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Matomo 9.2/10 Visit ↗ PostHog 8.6/10 Visit ↗
At a glance
Editor score 9.2 8.6
Ranking #2 in Web Analytics Tools #7 in Web Analytics Tools
Best for Self-hosted and privacy-conscious analytics Open-source product analytics with deep analysis
Pricing model Free plan + paid Free plan + paid
Starting price €230/mo —
Free plan ✓ ✓
Free trial 21 days —
Deployment Cloud, Self-hosted, Mobile Cloud, Self-hosted, Desktop
Platforms Web, iOS, Android Web, Windows, macOS, Linux
Support Email, Live chat, Community, Docs Email, Community, Docs
Compliance ISO 27001, GDPR, SSO/SAML SOC 2, GDPR, HIPAA
Integrations 100+ integrations 700+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Matomo 5/5 · PostHog 4/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ ✓
Ecommerce tracking ✓ (best) Not checked yet
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet Not checked yet
Data retention Not checked yet Limited
Our review
Pros
  • Free Community edition with unlimited users and hits
  • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
  • Supports web, mobile, API, and self-hosted deployments
  • Free plan includes 1 million analytics events per month
  • Combines funnels, replay, heatmaps, retention, SQL, and experiments
  • Supports hosted and self-managed deployments across web, mobile, and API
Cons
  • Paid plan limits vary by users and monthly hits
  • Advanced capabilities are reserved for higher tiers
  • Self-hosting requires an organization to run its own infrastructure
  • Free plan is limited to one project
  • Free-plan data retention is one year
  • Self-hosted deployments require self-managed operation
Our verdict

Matomo is a web and mobile analytics platform for businesses, organizations, and individuals that want traffic reporting with privacy controls and deployment choice. Its feature set covers real-time visitor reports, event tracking,…

Read the review →

PostHog is a product and web analytics platform for product engineers, growth teams, product managers, and founders. It captures pageviews, clicks, form submissions, and custom events with properties, then turns them into trends, funnels,…

Read the review →
  1. MatomoWeb Analytics Tools 9.2Free plan · 21-day trial
  2. PostHogWeb Analytics Tools 8.6Free plan

Strengths and trade-offs

  • Matomo — where it wins

    • Free Community edition with unlimited users and hits
    • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
    • Supports web, mobile, API, and self-hosted deployments

    Where it doesn't

    • Paid plan limits vary by users and monthly hits
    • Advanced capabilities are reserved for higher tiers
    • Self-hosting requires an organization to run its own infrastructure

  • PostHog — where it wins

    • Free plan includes 1 million analytics events per month
    • Combines funnels, replay, heatmaps, retention, SQL, and experiments
    • Supports hosted and self-managed deployments across web, mobile, and API

    Where it doesn't

    • Free plan is limited to one project
    • Free-plan data retention is one year
    • Self-hosted deployments require self-managed operation
  • Matomo9.2/10 · Free plan · 21-day trial

    A broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.

    Visit MatomoFull verdict →
  • PostHog8.6/10 · Free plan

    A broad open-source analytics platform for teams that want deep product analysis.

    Visit PostHogFull verdict →

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update