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Head-to-head · Web Analytics Tools

Matomo vs Mixpanel

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Matomo #2 in Web Analytics Tools 9.2/10 Free plan · 21-day trial Free planFree trial✓ 5 of 5 features Visit Matomo
Mixpanel #4 in Web Analytics Tools 8.9/10 Free plan Free plan✓ 5 of 5 features Visit Mixpanel

Matomo leads on 0 checks, Mixpanel on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatomo · 9.2/10
  • Free planboth
  • Free trialonly Matomo

Matomo scores higher on our rubric for web analytics tools: 9.2 against 8.9 out of 10; our editors rank them #2 and #4.

Matomo is the better fit for self-hosted and privacy-conscious analytics. Mixpanel is the better fit for product analytics with replay and experimentation.

  • Matomo fits best

    Self-hosted and privacy-conscious analytics

  • Mixpanel fits best

    Product analytics with replay and experimentation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Matomo 9.2/10 Visit ↗ Mixpanel 8.9/10 Visit ↗
At a glance
Editor score 9.2 8.9
Ranking #2 in Web Analytics Tools #4 in Web Analytics Tools
Best for Self-hosted and privacy-conscious analytics Product analytics with replay and experimentation
Pricing model Free plan + paid Free plan + paid
Starting price €230/mo $120/mo
Free plan ✓ ✓
Free trial 21 days —
Deployment Cloud, Self-hosted, Mobile Cloud
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Community, Docs Email, Community, Docs
Compliance ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA
Integrations 100+ integrations 6 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Matomo 5/5 · Mixpanel 5/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ ✓
Ecommerce tracking ✓ ✓
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet Not checked yet
Data retention Not checked yet Unlimited
Our review
Pros
  • Free Community edition with unlimited users and hits
  • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
  • Supports web, mobile, API, and self-hosted deployments
  • Free plan includes up to 1M events and 10K session replays monthly
  • Combines funnels, retention, ecommerce, replay, cohorts, and experimentation
  • APIs connect analytics workflows with warehouses and marketing tools
Cons
  • Paid plan limits vary by users and monthly hits
  • Advanced capabilities are reserved for higher tiers
  • Self-hosting requires an organization to run its own infrastructure
  • Free usage is capped at 1M events per month
  • Growth pricing is usage-based rather than a single fixed monthly price
  • Enterprise requires contacting sales
Our verdict

Matomo is a web and mobile analytics platform for businesses, organizations, and individuals that want traffic reporting with privacy controls and deployment choice. Its feature set covers real-time visitor reports, event tracking,…

Read the review →

Mixpanel is a behavioral and product analytics platform for teams analyzing websites, mobile applications, and digital products. Its event-based approach covers conversion funnels, retention, cohorts, segmentation, ecommerce activity,…

Read the review →
  1. MatomoWeb Analytics Tools 9.2Free plan · 21-day trial
  2. MixpanelWeb Analytics Tools 8.9Free plan

Strengths and trade-offs

  • Matomo — where it wins

    • Free Community edition with unlimited users and hits
    • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
    • Supports web, mobile, API, and self-hosted deployments

    Where it doesn't

    • Paid plan limits vary by users and monthly hits
    • Advanced capabilities are reserved for higher tiers
    • Self-hosting requires an organization to run its own infrastructure

  • Mixpanel — where it wins

    • Free plan includes up to 1M events and 10K session replays monthly
    • Combines funnels, retention, ecommerce, replay, cohorts, and experimentation
    • APIs connect analytics workflows with warehouses and marketing tools

    Where it doesn't

    • Free usage is capped at 1M events per month
    • Growth pricing is usage-based rather than a single fixed monthly price
    • Enterprise requires contacting sales
  • Matomo9.2/10 · Free plan · 21-day trial

    A broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.

    Visit MatomoFull verdict →
  • Mixpanel8.9/10 · Free plan

    A broad product analytics suite with replay, experimentation, APIs, and a free entry tier.

    Visit MixpanelFull verdict →

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update