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Head-to-head · Web Analytics Tools

Mixpanel vs Amplitude

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Mixpanel #4 in Web Analytics Tools 8.9/10 Free plan Free plan✓ 5 of 5 features Visit Mixpanel
Amplitude #5 in Web Analytics Tools 8.8/10 Free plan Free plan✓ 5 of 5 features Visit Amplitude

Mixpanel leads on 0 checks, Amplitude on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMixpanel · 8.9/10
  • Free planboth

Mixpanel scores higher on our rubric for web analytics tools: 8.9 against 8.8 out of 10; our editors rank them #4 and #5.

On data retention, Mixpanel gives you Unlimited where Amplitude offers Extended.

Mixpanel is the better fit for product analytics with replay and experimentation. Amplitude is the better fit for mature product analytics and experimentation.

  • Mixpanel fits best

    Product analytics with replay and experimentation

  • Amplitude fits best

    Mature product analytics and experimentation

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Side by side

Feature Mixpanel 8.9/10 Visit ↗ Amplitude 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #4 in Web Analytics Tools #5 in Web Analytics Tools
Best for Product analytics with replay and experimentation Mature product analytics and experimentation
Pricing model Free plan + paid Free plan + paid
Starting price $120/mo —
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Community, Docs Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA SOC 2, GDPR, HIPAA, SSO/SAML
Integrations 6 integrations 159+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Mixpanel 5/5 · Amplitude 5/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ ✓
Ecommerce tracking ✓ ✓
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet Not checked yet
Data retention Unlimited Extended
Our review
Pros
  • Free plan includes up to 1M events and 10K session replays monthly
  • Combines funnels, retention, ecommerce, replay, cohorts, and experimentation
  • APIs connect analytics workflows with warehouses and marketing tools
  • Permanent Free plan includes 2 million events per month
  • Combines funnels, retention, replay, ecommerce, and experimentation
  • Supports web, mobile, APIs, and six listed integrations
Cons
  • Free usage is capped at 1M events per month
  • Growth pricing is usage-based rather than a single fixed monthly price
  • Enterprise requires contacting sales
  • Free plan limits events and monthly session replays
  • Advanced controls require Growth or Enterprise
  • Growth and Enterprise use custom event-based pricing
Our verdict

Mixpanel is a behavioral and product analytics platform for teams analyzing websites, mobile applications, and digital products. Its event-based approach covers conversion funnels, retention, cohorts, segmentation, ecommerce activity,…

Read the review →

Amplitude is a digital analytics platform for product, marketing, data, and engineering teams. It collects behavioral events from web, mobile, server, and connected data sources, then brings together product and web analytics, funnel…

Read the review →
  1. MixpanelWeb Analytics Tools 8.9Free plan
  2. AmplitudeWeb Analytics Tools 8.8Free plan

Strengths and trade-offs

  • Mixpanel — where it wins

    • Free plan includes up to 1M events and 10K session replays monthly
    • Combines funnels, retention, ecommerce, replay, cohorts, and experimentation
    • APIs connect analytics workflows with warehouses and marketing tools

    Where it doesn't

    • Free usage is capped at 1M events per month
    • Growth pricing is usage-based rather than a single fixed monthly price
    • Enterprise requires contacting sales

  • Amplitude — where it wins

    • Permanent Free plan includes 2 million events per month
    • Combines funnels, retention, replay, ecommerce, and experimentation
    • Supports web, mobile, APIs, and six listed integrations

    Where it doesn't

    • Free plan limits events and monthly session replays
    • Advanced controls require Growth or Enterprise
    • Growth and Enterprise use custom event-based pricing

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update