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Head-to-head · Web Analytics Tools

Amplitude vs Heap

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Amplitude #5 in Web Analytics Tools 8.8/10 Free plan Free plan✓ 5 of 5 features Visit Amplitude
Heap #6 in Web Analytics Tools 8.7/10 Free plan Free plan✓ 5 of 5 features Visit Heap

Amplitude leads on 0 checks, Heap on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmplitude · 8.8/10
  • Free planboth

Amplitude scores higher on our rubric for web analytics tools: 8.8 against 8.7 out of 10; our editors rank them #5 and #6.

On data retention, Amplitude gives you Extended where Heap offers Limited.

Amplitude is the better fit for mature product analytics and experimentation. Heap is the better fit for automatic capture and session-based analysis.

  • Amplitude fits best

    Mature product analytics and experimentation

  • Heap fits best

    Automatic capture and session-based analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Amplitude 8.8/10 Visit ↗ Heap 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #5 in Web Analytics Tools #6 in Web Analytics Tools
Best for Mature product analytics and experimentation Automatic capture and session-based analysis
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android, macOS
Support Docs Email, Community, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 159+ integrations 14 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Amplitude 5/5 · Heap 5/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ ✓
Ecommerce tracking ✓ ✓
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet 10000 visitors
Data retention Extended Limited
Our review
Pros
  • Permanent Free plan includes 2 million events per month
  • Combines funnels, retention, replay, ecommerce, and experimentation
  • Supports web, mobile, APIs, and six listed integrations
  • Automatically captures interactions such as clicks, pageviews, and form submissions
  • Combines funnels, retention, journeys, segmentation, and session replay
  • Supports privacy controls, identity management, APIs, and data warehouse connectivity
Cons
  • Free plan limits events and monthly session replays
  • Advanced controls require Growth or Enterprise
  • Growth and Enterprise use custom event-based pricing
  • Free plan is limited to up to 10k monthly sessions
  • Data history on the Free plan is limited to 6 months
  • Session Replay is an add-on on the Pro plan
Our verdict

Amplitude is a digital analytics platform for product, marketing, data, and engineering teams. It collects behavioral events from web, mobile, server, and connected data sources, then brings together product and web analytics, funnel…

Read the review →

Heap is a digital analytics and product insights platform for teams that need to understand customer behavior across websites and apps. It automatically captures interactions such as clicks, pageviews, form submissions, and other events,…

Read the review →
  1. AmplitudeWeb Analytics Tools 8.8Free plan
  2. HeapWeb Analytics Tools 8.7Free plan

Strengths and trade-offs

  • Amplitude — where it wins

    • Permanent Free plan includes 2 million events per month
    • Combines funnels, retention, replay, ecommerce, and experimentation
    • Supports web, mobile, APIs, and six listed integrations

    Where it doesn't

    • Free plan limits events and monthly session replays
    • Advanced controls require Growth or Enterprise
    • Growth and Enterprise use custom event-based pricing

  • Heap — where it wins

    • Automatically captures interactions such as clicks, pageviews, and form submissions
    • Combines funnels, retention, journeys, segmentation, and session replay
    • Supports privacy controls, identity management, APIs, and data warehouse connectivity

    Where it doesn't

    • Free plan is limited to up to 10k monthly sessions
    • Data history on the Free plan is limited to 6 months
    • Session Replay is an add-on on the Pro plan
  • Amplitude8.8/10 · Free plan

    Deep product analytics with replay, experimentation, ecommerce, AI, and a permanent free plan.

    Visit AmplitudeFull verdict →
  • Heap8.7/10 · Free plan

    Automatic capture, replay, funnels, and retention analysis for web and app teams.

    Visit HeapFull verdict →

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update