Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Web Analytics Tools

Amplitude vs PostHog

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Amplitude #5 in Web Analytics Tools 8.8/10 Free plan Free plan✓ 5 of 5 features Visit Amplitude
PostHog #7 in Web Analytics Tools 8.6/10 Free plan Free plan✓ 4 of 5 features Visit PostHog

Amplitude leads on 0 checks, PostHog on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmplitude · 8.8/10
  • Free planboth
  • Most featuresAmplitude · 5 of 5

Amplitude scores higher on our rubric for web analytics tools: 8.8 against 8.6 out of 10; our editors rank them #5 and #7.

On data retention, Amplitude gives you Extended where PostHog offers Limited.

Amplitude is the better fit for mature product analytics and experimentation. PostHog is the better fit for open-source product analytics with deep analysis.

  • Amplitude fits best

    Mature product analytics and experimentation

  • PostHog fits best

    Open-source product analytics with deep analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Amplitude 8.8/10 Visit ↗ PostHog 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #5 in Web Analytics Tools #7 in Web Analytics Tools
Best for Mature product analytics and experimentation Open-source product analytics with deep analysis
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Self-hosted, Desktop
Platforms Web, iOS, Android Web, Windows, macOS, Linux
Support Docs Email, Community, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML SOC 2, GDPR, HIPAA
Integrations 159+ integrations 700+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Amplitude 5/5 · PostHog 4/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ ✓
Ecommerce tracking ✓ (best) Not checked yet
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet Not checked yet
Data retention Extended Limited
Our review
Pros
  • Permanent Free plan includes 2 million events per month
  • Combines funnels, retention, replay, ecommerce, and experimentation
  • Supports web, mobile, APIs, and six listed integrations
  • Free plan includes 1 million analytics events per month
  • Combines funnels, replay, heatmaps, retention, SQL, and experiments
  • Supports hosted and self-managed deployments across web, mobile, and API
Cons
  • Free plan limits events and monthly session replays
  • Advanced controls require Growth or Enterprise
  • Growth and Enterprise use custom event-based pricing
  • Free plan is limited to one project
  • Free-plan data retention is one year
  • Self-hosted deployments require self-managed operation
Our verdict

Amplitude is a digital analytics platform for product, marketing, data, and engineering teams. It collects behavioral events from web, mobile, server, and connected data sources, then brings together product and web analytics, funnel…

Read the review →

PostHog is a product and web analytics platform for product engineers, growth teams, product managers, and founders. It captures pageviews, clicks, form submissions, and custom events with properties, then turns them into trends, funnels,…

Read the review →
  1. AmplitudeWeb Analytics Tools 8.8Free plan
  2. PostHogWeb Analytics Tools 8.6Free plan

Strengths and trade-offs

  • Amplitude — where it wins

    • Permanent Free plan includes 2 million events per month
    • Combines funnels, retention, replay, ecommerce, and experimentation
    • Supports web, mobile, APIs, and six listed integrations

    Where it doesn't

    • Free plan limits events and monthly session replays
    • Advanced controls require Growth or Enterprise
    • Growth and Enterprise use custom event-based pricing

  • PostHog — where it wins

    • Free plan includes 1 million analytics events per month
    • Combines funnels, replay, heatmaps, retention, SQL, and experiments
    • Supports hosted and self-managed deployments across web, mobile, and API

    Where it doesn't

    • Free plan is limited to one project
    • Free-plan data retention is one year
    • Self-hosted deployments require self-managed operation

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update