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Head-to-head · Web Analytics Tools

Matomo vs Amplitude

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Matomo #2 in Web Analytics Tools 9.2/10 Free plan · 21-day trial Free planFree trial✓ 5 of 5 features Visit Matomo
Amplitude #5 in Web Analytics Tools 8.8/10 Free plan Free plan✓ 5 of 5 features Visit Amplitude

Matomo leads on 0 checks, Amplitude on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatomo · 9.2/10
  • Free planboth
  • Free trialonly Matomo

Matomo scores higher on our rubric for web analytics tools: 9.2 against 8.8 out of 10; our editors rank them #2 and #5.

Matomo is the better fit for self-hosted and privacy-conscious analytics. Amplitude is the better fit for mature product analytics and experimentation.

  • Matomo fits best

    Self-hosted and privacy-conscious analytics

  • Amplitude fits best

    Mature product analytics and experimentation

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Side by side

Feature Matomo 9.2/10 Visit ↗ Amplitude 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #2 in Web Analytics Tools #5 in Web Analytics Tools
Best for Self-hosted and privacy-conscious analytics Mature product analytics and experimentation
Pricing model Free plan + paid Free plan + paid
Starting price €230/mo —
Free plan ✓ ✓
Free trial 21 days —
Deployment Cloud, Self-hosted, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Community, Docs Docs
Compliance ISO 27001, GDPR, SSO/SAML SOC 2, GDPR, HIPAA, SSO/SAML
Integrations 100+ integrations 159+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Matomo 5/5 · Amplitude 5/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ ✓
Ecommerce tracking ✓ ✓
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet Not checked yet
Data retention Not checked yet Extended
Our review
Pros
  • Free Community edition with unlimited users and hits
  • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
  • Supports web, mobile, API, and self-hosted deployments
  • Permanent Free plan includes 2 million events per month
  • Combines funnels, retention, replay, ecommerce, and experimentation
  • Supports web, mobile, APIs, and six listed integrations
Cons
  • Paid plan limits vary by users and monthly hits
  • Advanced capabilities are reserved for higher tiers
  • Self-hosting requires an organization to run its own infrastructure
  • Free plan limits events and monthly session replays
  • Advanced controls require Growth or Enterprise
  • Growth and Enterprise use custom event-based pricing
Our verdict

Matomo is a web and mobile analytics platform for businesses, organizations, and individuals that want traffic reporting with privacy controls and deployment choice. Its feature set covers real-time visitor reports, event tracking,…

Read the review →

Amplitude is a digital analytics platform for product, marketing, data, and engineering teams. It collects behavioral events from web, mobile, server, and connected data sources, then brings together product and web analytics, funnel…

Read the review →
  1. MatomoWeb Analytics Tools 9.2Free plan · 21-day trial
  2. AmplitudeWeb Analytics Tools 8.8Free plan

Strengths and trade-offs

  • Matomo — where it wins

    • Free Community edition with unlimited users and hits
    • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
    • Supports web, mobile, API, and self-hosted deployments

    Where it doesn't

    • Paid plan limits vary by users and monthly hits
    • Advanced capabilities are reserved for higher tiers
    • Self-hosting requires an organization to run its own infrastructure

  • Amplitude — where it wins

    • Permanent Free plan includes 2 million events per month
    • Combines funnels, retention, replay, ecommerce, and experimentation
    • Supports web, mobile, APIs, and six listed integrations

    Where it doesn't

    • Free plan limits events and monthly session replays
    • Advanced controls require Growth or Enterprise
    • Growth and Enterprise use custom event-based pricing
  • Matomo9.2/10 · Free plan · 21-day trial

    A broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.

    Visit MatomoFull verdict →
  • Amplitude8.8/10 · Free plan

    Deep product analytics with replay, experimentation, ecommerce, AI, and a permanent free plan.

    Visit AmplitudeFull verdict →

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update