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Head-to-head · Web Analytics Tools

Matomo vs Heap

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Matomo #2 in Web Analytics Tools 9.2/10 Free plan · 21-day trial Free planFree trial✓ 5 of 5 features Visit Matomo
Heap #6 in Web Analytics Tools 8.7/10 Free plan Free plan✓ 5 of 5 features Visit Heap

Matomo leads on 0 checks, Heap on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatomo · 9.2/10
  • Free planboth
  • Free trialonly Matomo

Matomo scores higher on our rubric for web analytics tools: 9.2 against 8.7 out of 10; our editors rank them #2 and #6.

Matomo is the better fit for self-hosted and privacy-conscious analytics. Heap is the better fit for automatic capture and session-based analysis.

  • Matomo fits best

    Self-hosted and privacy-conscious analytics

  • Heap fits best

    Automatic capture and session-based analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Matomo 9.2/10 Visit ↗ Heap 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #2 in Web Analytics Tools #6 in Web Analytics Tools
Best for Self-hosted and privacy-conscious analytics Automatic capture and session-based analysis
Pricing model Free plan + paid Free plan + paid
Starting price €230/mo —
Free plan ✓ ✓
Free trial 21 days —
Deployment Cloud, Self-hosted, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android, macOS
Support Email, Live chat, Community, Docs Email, Community, Docs
Compliance ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 100+ integrations 14 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Matomo 5/5 · Heap 5/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ ✓
Ecommerce tracking ✓ ✓
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet 10000 visitors
Data retention Not checked yet Limited
Our review
Pros
  • Free Community edition with unlimited users and hits
  • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
  • Supports web, mobile, API, and self-hosted deployments
  • Automatically captures interactions such as clicks, pageviews, and form submissions
  • Combines funnels, retention, journeys, segmentation, and session replay
  • Supports privacy controls, identity management, APIs, and data warehouse connectivity
Cons
  • Paid plan limits vary by users and monthly hits
  • Advanced capabilities are reserved for higher tiers
  • Self-hosting requires an organization to run its own infrastructure
  • Free plan is limited to up to 10k monthly sessions
  • Data history on the Free plan is limited to 6 months
  • Session Replay is an add-on on the Pro plan
Our verdict

Matomo is a web and mobile analytics platform for businesses, organizations, and individuals that want traffic reporting with privacy controls and deployment choice. Its feature set covers real-time visitor reports, event tracking,…

Read the review →

Heap is a digital analytics and product insights platform for teams that need to understand customer behavior across websites and apps. It automatically captures interactions such as clicks, pageviews, form submissions, and other events,…

Read the review →
  1. MatomoWeb Analytics Tools 9.2Free plan · 21-day trial
  2. HeapWeb Analytics Tools 8.7Free plan

Strengths and trade-offs

  • Matomo — where it wins

    • Free Community edition with unlimited users and hits
    • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
    • Supports web, mobile, API, and self-hosted deployments

    Where it doesn't

    • Paid plan limits vary by users and monthly hits
    • Advanced capabilities are reserved for higher tiers
    • Self-hosting requires an organization to run its own infrastructure

  • Heap — where it wins

    • Automatically captures interactions such as clicks, pageviews, and form submissions
    • Combines funnels, retention, journeys, segmentation, and session replay
    • Supports privacy controls, identity management, APIs, and data warehouse connectivity

    Where it doesn't

    • Free plan is limited to up to 10k monthly sessions
    • Data history on the Free plan is limited to 6 months
    • Session Replay is an add-on on the Pro plan
  • Matomo9.2/10 · Free plan · 21-day trial

    A broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.

    Visit MatomoFull verdict →
  • Heap8.7/10 · Free plan

    Automatic capture, replay, funnels, and retention analysis for web and app teams.

    Visit HeapFull verdict →

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update