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Head-to-head · Customer Analytics Software

Pendo Analytics vs Fullstory

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Pendo Analytics #7 in Customer Analytics Software 8.5/10 Free plan · 30-day trial Free planFree trial✓ 4 of 4 features Visit Pendo
Fullstory #8 in Customer Analytics Software 8.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Fullstory

Pendo Analytics leads on 0 checks, Fullstory on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePendo Analytics · 8.5/10
  • Free planboth
  • Free trialboth
  • Most featuresPendo Analytics · 4 of 4

Pendo Analytics scores higher on our rubric for customer analytics software: 8.5 against 8.3 out of 10; our editors rank them #7 and #8.

Pendo Analytics is the better fit for product teams needing retroactive usage analytics. Fullstory is the better fit for teams prioritizing replay and behavior diagnostics.

  • Pendo Analytics fits best

    Product teams needing retroactive usage analytics

  • Fullstory fits best

    Teams prioritizing replay and behavior diagnostics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pendo Analytics 8.5/10 Visit ↗ Fullstory 8.3/10 Visit ↗
At a glance
Editor score 8.5 8.3
Ranking #7 in Customer Analytics Software #8 in Customer Analytics Software
Best for Product teams needing retroactive usage analytics Teams prioritizing replay and behavior diagnostics
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 30 days 14 days
Free trial length 30 days 14 days
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Tickets, Community, Docs Email, Community, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 85+ integrations 18 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Pendo Analytics 4/4 · Fullstory 0/4
Retention analysis ✓ (best) Not checked yet
Revenue analytics ✓ (best) Not checked yet
Cohort analysis ✓ (best) Not checked yet
Data export ✓ (best) Not checked yet
Specs
Data sources Web applications, mobile applications, install-script events, mobile SDK events, Salesforce, HubSpot, Segment, APIs and account or visitor metadata Not checked yet
Tracked user limit Not checked yet Not checked yet
Our review
Pros
  • Retroactive analytics without manual event tagging
  • Paths, funnels, retention, cohorts and AI-assisted insights
  • Exports and integrations spanning CRM, data warehouses and BI tools
  • Session replay, heatmaps, click maps, and scroll maps
  • Rage-click detection, funnels, and mobile app analytics
  • Integrations with analytics, support, product, and collaboration tools
Cons
  • Free plan is limited to 500 monthly active users
  • Paid plans use custom pricing based on functionality and MAUs
  • More product-usage focused than broad customer analytics platforms
  • FullstoryFree is capped at 30,000 sessions per month
  • The free plan includes only 10 user seats
  • Paid plans introduce tier-specific capabilities and usage considerations
Our verdict

Pendo Analytics is a product analytics tool for teams studying how users move through web and mobile applications. It combines product usage analytics with paths, funnels, workflows, retention reporting, cohort analysis, dashboards and…

Read the review →

Fullstory is a digital experience analytics platform for product, engineering, marketing, data, and support teams. It captures behavioral data from websites and iOS and Android apps, then organizes that data through session replay,…

Read the review →
  1. Pendo AnalyticsCustomer Analytics Software 8.5Free plan · 30-day trial
  2. FullstoryCustomer Analytics Software 8.3Free plan · 14-day trial

Strengths and trade-offs

  • Pendo Analytics — where it wins

    • Retroactive analytics without manual event tagging
    • Paths, funnels, retention, cohorts and AI-assisted insights
    • Exports and integrations spanning CRM, data warehouses and BI tools

    Where it doesn't

    • Free plan is limited to 500 monthly active users
    • Paid plans use custom pricing based on functionality and MAUs
    • More product-usage focused than broad customer analytics platforms

  • Fullstory — where it wins

    • Session replay, heatmaps, click maps, and scroll maps
    • Rage-click detection, funnels, and mobile app analytics
    • Integrations with analytics, support, product, and collaboration tools

    Where it doesn't

    • FullstoryFree is capped at 30,000 sessions per month
    • The free plan includes only 10 user seats
    • Paid plans introduce tier-specific capabilities and usage considerations
  • Pendo Analytics8.5/10 · Free plan · 30-day trial

    A freemium product analytics suite for retroactive usage analysis across web and mobile.

    Visit PendoFull verdict →
  • Fullstory8.3/10 · Free plan · 14-day trial

    A replay-led analytics platform for diagnosing friction across web and mobile products.

    Visit FullstoryFull verdict →

More comparisons

All customer analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update