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Head-to-head · Customer Analytics Software

Adobe Analytics vs Fullstory

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Adobe Analytics #4 in Customer Analytics Software 8.8/10 Pricing on request ✓ 0 of 4 features Explore Adobe
Fullstory #8 in Customer Analytics Software 8.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Fullstory

Adobe Analytics leads on 0 checks, Fullstory on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Analytics · 8.8/10
  • Free planonly Fullstory
  • Free trialonly Fullstory

Adobe Analytics scores higher on our rubric for customer analytics software: 8.8 against 8.3 out of 10; our editors rank them #4 and #8.

Fullstory offers free plan; Adobe Analytics doesn't.

Adobe Analytics is the better fit for large enterprises needing advanced analytics depth. Fullstory is the better fit for teams prioritizing replay and behavior diagnostics.

  • Adobe Analytics fits best

    Large enterprises needing advanced analytics depth

  • Fullstory fits best

    Teams prioritizing replay and behavior diagnostics

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Side by side

Feature Adobe Analytics 8.8/10 Visit ↗ Fullstory 8.3/10 Visit ↗
At a glance
Editor score 8.8 8.3
Ranking #4 in Customer Analytics Software #8 in Customer Analytics Software
Best for Large enterprises needing advanced analytics depth Teams prioritizing replay and behavior diagnostics
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Email, Community, Docs
Integrations 11 integrations 18 integrations
Built for Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Adobe Analytics 0/4 · Fullstory 0/4
Retention analysis Not checked yet Not checked yet
Revenue analytics Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Specs
Data sources Not checked yet Not checked yet
Tracked user limit Not checked yet Not checked yet
Our review
Pros
  • Deep pathing, funnel, segmentation, cohort, and attribution analysis
  • Detailed ecommerce measurement across products, carts, checkouts, orders, and revenue
  • Broad export, API, Adobe, cloud, CRM, and BI integrations
  • Session replay, heatmaps, click maps, and scroll maps
  • Rage-click detection, funnels, and mobile app analytics
  • Integrations with analytics, support, product, and collaboration tools
Cons
  • Pricing requires contacting sales
  • There is no free plan
  • Its breadth may exceed the needs of smaller analytics teams
  • FullstoryFree is capped at 30,000 sessions per month
  • The free plan includes only 10 user seats
  • Paid plans introduce tier-specific capabilities and usage considerations
Our verdict

Adobe Analytics is an enterprise digital analytics product for organizations measuring web and mobile behavior at advanced depth. It supports behavioral data collection, custom event and success-event tracking, conversion funnels,…

Read the review →

Fullstory is a digital experience analytics platform for product, engineering, marketing, data, and support teams. It captures behavioral data from websites and iOS and Android apps, then organizes that data through session replay,…

Read the review →
  1. Adobe AnalyticsCustomer Analytics Software 8.8Pricing on request
  2. FullstoryCustomer Analytics Software 8.3Free plan · 14-day trial

Strengths and trade-offs

  • Adobe Analytics — where it wins

    • Deep pathing, funnel, segmentation, cohort, and attribution analysis
    • Detailed ecommerce measurement across products, carts, checkouts, orders, and revenue
    • Broad export, API, Adobe, cloud, CRM, and BI integrations

    Where it doesn't

    • Pricing requires contacting sales
    • There is no free plan
    • Its breadth may exceed the needs of smaller analytics teams

  • Fullstory — where it wins

    • Session replay, heatmaps, click maps, and scroll maps
    • Rage-click detection, funnels, and mobile app analytics
    • Integrations with analytics, support, product, and collaboration tools

    Where it doesn't

    • FullstoryFree is capped at 30,000 sessions per month
    • The free plan includes only 10 user seats
    • Paid plans introduce tier-specific capabilities and usage considerations
  • Adobe Analytics8.8/10 · Pricing on request

    A deep enterprise analytics suite for behavioral, funnel, attribution, and ecommerce analysis.

    Explore AdobeFull verdict →
  • Fullstory8.3/10 · Free plan · 14-day trial

    A replay-led analytics platform for diagnosing friction across web and mobile products.

    Visit FullstoryFull verdict →

More comparisons

All customer analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update