Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Customer Analytics Software

Amplitude vs Adobe Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Amplitude #1 in Customer Analytics Software 9.4/10 Free plan Free plan✓ 0 of 4 features Visit Amplitude
Adobe Analytics #4 in Customer Analytics Software 8.8/10 Pricing on request ✓ 0 of 4 features Explore Adobe

Amplitude leads on 1 check, Adobe Analytics on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmplitude · 9.4/10
  • Free planonly Amplitude

Amplitude scores higher on our rubric for customer analytics software: 9.4 against 8.8 out of 10; our editors rank them #1 and #4.

Amplitude offers free plan; Adobe Analytics doesn't.

Amplitude is the better fit for teams wanting broad analytics with a free plan. Adobe Analytics is the better fit for large enterprises needing advanced analytics depth.

  • Amplitude fits best

    Teams wanting broad analytics with a free plan

  • Adobe Analytics fits best

    Large enterprises needing advanced analytics depth

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Amplitude 9.4/10 Visit ↗ Adobe Analytics 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Customer Analytics Software #4 in Customer Analytics Software
Best for Teams wanting broad analytics with a free plan Large enterprises needing advanced analytics depth
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Docs
Integrations 159+ integrations 11 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Amplitude 0/4 · Adobe Analytics 0/4
Retention analysis Not checked yet Not checked yet
Revenue analytics Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Specs
Data sources Not checked yet Not checked yet
Tracked user limit Not checked yet Not checked yet
Our review
Pros
  • Combines event tracking, funnels, retention, cohorts, and session replay
  • Covers ecommerce metrics including revenue, AOV, and cart drop-off
  • Supports web, iOS, Android, APIs, and key data integrations
  • Deep pathing, funnel, segmentation, cohort, and attribution analysis
  • Detailed ecommerce measurement across products, carts, checkouts, orders, and revenue
  • Broad export, API, Adobe, cloud, CRM, and BI integrations
Cons
  • Free access is event-limited rather than visitor-limited
  • Growth and Enterprise plans use custom pricing
  • Advanced controls and higher replay allowances require paid tiers
  • Pricing requires contacting sales
  • There is no free plan
  • Its breadth may exceed the needs of smaller analytics teams
Our verdict

Amplitude is a customer analytics platform for product, marketing, data, and engineering teams. It collects behavioral events and supports event-property analysis, ordered and sequential funnels, retention based on starting and return…

Read the review →

Adobe Analytics is an enterprise digital analytics product for organizations measuring web and mobile behavior at advanced depth. It supports behavioral data collection, custom event and success-event tracking, conversion funnels,…

Read the review →
  1. AmplitudeCustomer Analytics Software 9.4Free plan
  2. Adobe AnalyticsCustomer Analytics Software 8.8Pricing on request

Strengths and trade-offs

  • Amplitude — where it wins

    • Combines event tracking, funnels, retention, cohorts, and session replay
    • Covers ecommerce metrics including revenue, AOV, and cart drop-off
    • Supports web, iOS, Android, APIs, and key data integrations

    Where it doesn't

    • Free access is event-limited rather than visitor-limited
    • Growth and Enterprise plans use custom pricing
    • Advanced controls and higher replay allowances require paid tiers

  • Adobe Analytics — where it wins

    • Deep pathing, funnel, segmentation, cohort, and attribution analysis
    • Detailed ecommerce measurement across products, carts, checkouts, orders, and revenue
    • Broad export, API, Adobe, cloud, CRM, and BI integrations

    Where it doesn't

    • Pricing requires contacting sales
    • There is no free plan
    • Its breadth may exceed the needs of smaller analytics teams
  • Amplitude9.4/10 · Free plan

    Broad product analytics, replay, ecommerce analysis, and APIs with a free plan.

    Visit AmplitudeFull verdict →
  • Adobe Analytics8.8/10 · Pricing on request

    A deep enterprise analytics suite for behavioral, funnel, attribution, and ecommerce analysis.

    Explore AdobeFull verdict →

More comparisons

All customer analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update