CleverTap
CleverTap: A broad engagement suite for mobile and product-led teams with advanced orchestration. Ranked #32 of 128 in Marketing Automation Software by our editors (6.4/10); pricing: 30-day trial; best for mobile and product-led engagement programs.
At a glance
- Editor score6.4 / 10
- Pricing30-day trial
- Best forMobile and product-led engagement programs
- Free planNo
- Email automationYes
- Founded2013 · Mountain View, California
- Facts checked20 Sep 2026
Where it wins
- Combines behavioral analytics, journeys, messaging, and experimentation
- Supports email, push, in-app, web, SMS, WhatsApp, and webhooks
- Offers unified profiles, personalization, and many CRM integrations
Where it doesn't
- No free plan is available
- Pro and Ultimate use demo-based pricing
- Native form-building capability is not clearly documented
Our verdict on CleverTap
CleverTap is a customer engagement and retention platform for digital consumer brands. It brings together behavioral analytics, audience segmentation, unified user profiles, personalization, campaign orchestration, experimentation, and messaging across websites, mobile apps, and APIs. Marketing, product, and growth teams can use it to coordinate engagement programs around user behavior and profile properties, with support for email, push notifications, in-app messages, web messaging, SMS, WhatsApp, and webhooks.
Its main strength is breadth across the engagement lifecycle. Behavioral analytics covers funnels, cohorts, trends, and session analytics, while visual multi-step journeys help teams turn those insights into coordinated campaigns. The plan structure adds progressively deeper automation and optimization: Core includes CleverAI-assisted orchestration, real-time behavioral segmentation, omnichannel engagement, and built-in experimentation and analytics; Pro adds automated segmentation, in-depth insights, send-time and channel optimization, and personalization across touchpoints; Ultimate adds AI-powered journey automation, predictive segments with explainability, real-time recommendations, and up to 10 years of data retention. A 30-day free trial is available, but there is no free plan.
CleverTap also fits teams that need a broad ecosystem around their engagement stack. It supports web, iOS, Android, and API workflows, with integrations including HubSpot, Salesforce CRM, Pipedrive, Zoho Form, SendGrid, Twilio, Branch, AppsFlyer, and Facebook Audience Network. API-based data import and export supports connections beyond the listed integrations. The trade-off is that the platform may be more than needed for narrowly focused email automation, and the documented form capability centers on a Formsuite integration rather than a clearly documented native form builder. Choose CleverTap for coordinated, data-driven mobile and product-led engagement; consider a narrower tool when simple campaigns or native forms are the priority.
Your product? Our editors can test CleverTap in depth and publish a review, labelled as paid · from $149/mo →
CleverTap pricing
All 3 CleverTap plans and prices →
CleverTap fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Not verified |
| Lead capture forms | Yes |
| CRM integrations | Multiple |
| Included contacts | Not verified |
| Free trial | 30 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA, 2FA |
| Support | Tickets, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: Formsuite, FreshSales, HubSpot, Iterate, Instapage, LeadSquared … See all → |
| Pricing | 30-day trial (source) |
| Website | clevertap.com |
| Facts checked | 20 Sep 2026 |
CleverTap integrations
CleverTap lists 20 integrations on its own site.
- Formsuite
- FreshSales
- HubSpot
- Iterate
- Instapage
- LeadSquared
- Pipedrive
- Salesforce CRM
- Swipe Pages
- Zoho Form
- Amplitude
- Mixpanel
- PostHog
- Adjust
- Airbridge
- AppsFlyer
- Branch
- Shopify
- Zendesk
- Zapier
See all CleverTap integrations →
Alternatives to CleverTap
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all CleverTap alternatives →
Also Ranked In
CleverTap is ranked in 15 of our directories; the 6 strongest besides Marketing Automation Software.
Used CleverTap? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used CleverTap for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
CleverTap is listed in our Marketing Automation Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/clevertap/"><img src="https://www.itechguides.com/best/badge/clevertap.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update