Braze
Braze: A broad orchestration platform for large teams, with customized pricing and limited transparency. Ranked #3 of 128 in Marketing Automation Software by our editors (9.2/10); pricing: Pricing on request; best for large teams needing cross-channel orchestration.
At a glance
- Editor score9.2 / 10
- PricingPricing on request
- Best forLarge teams needing cross-channel orchestration
- Email automationYes
- Founded2011 · New York, New York, USA
- Facts checked20 Sep 2026
Where it wins
- Orchestrates email, push, SMS, in-app, web, and messaging campaigns
- Canvas supports multi-step journeys with real-time segmentation
- Adds predictive scoring, experimentation, APIs, SDKs, and data integrations
Where it doesn't
- Pricing is customized rather than published as fixed plan rates
- Advanced capabilities are reserved for higher-tier plans
- CRM integration coverage is limited
Our verdict on Braze
Braze is a customer engagement platform for businesses that use first-party customer data to automate and personalize lifecycle marketing. It supports campaigns across email, push notifications, SMS, in-app and in-browser messaging, web messaging, landing pages, and other channels. Marketing and engagement teams can also use Canvas for multi-step customer journeys, real-time audience segmentation, analytics, predictive purchase and churn scoring, and AI-powered optimization. Its breadth makes it a fit for large teams coordinating customer communication across several touchpoints.
Pricing follows a contact-sales model, with customized charges based on platform edition, monthly active users, and flexible credits. Braze Go includes core Braze features and functionality. Braze Select adds increased orchestration capabilities, enhanced security features, and user provisioning. Braze Pro adds predictive AI capabilities, AI personalized recommendations, and expanded dashboard user group administration. Braze Enterprise adds enterprise-grade orchestration, infrastructure, and governance, plus advanced experimentation with BrazeAI Agent Console. A free trial is advertised, while the plan structure does not provide a fixed rate comparison for buyers evaluating cost upfront.
The platform connects through REST APIs and SDKs for web, iOS, and Android, and it supports integrations with Microsoft Dynamics 365 Customer Insights, Salesforce, Shopify, Heap, Snowflake, AWS, and Google Cloud. That combination suits organizations with established data infrastructure and teams that need coordinated audience activation across owned channels. Landing pages, mapped form fields, and contact capture templates extend the marketing workflow beyond messaging. Braze is a stronger choice for organizations prioritizing cross-channel orchestration, experimentation, and predictive capabilities. Teams seeking simple automation, transparent self-serve pricing, or broad CRM integration coverage may prefer a narrower alternative.
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Braze pricing
All 4 Braze plans and prices →
Braze fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Not verified |
| Included contacts | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA |
| Support | Tickets, Community, Docs · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 1,000+ integrations: Snowflake, Databricks, Google Cloud Storage, Salesforce, Meta See all → |
| Pricing | Pricing on request (source) |
| Website | braze.com |
| Facts checked | 20 Sep 2026 |
Braze integrations
Braze lists 1,000+ integrations on its own site — the 5 named here are the ones its pages call out.
- Snowflake
- Databricks
- Google Cloud Storage
- Salesforce
- Meta
Alternatives to Braze
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- SAS Customer Intelligence 360A broad enterprise platform for governed data, journeys, activation and marketing decisioning.9.1
Braze vs the competition
- Braze vs HubSpot Marketing Hub
- Braze vs Adobe Marketo Engage
- Braze vs SAS Customer Intelligence 360
- Braze vs Adobe Campaign
- Braze vs Zoho Marketing Plus
- Braze vs Freshmarketer
Compare Braze with any tool side by side →
Also Ranked In
Braze is ranked in 16 of our directories; the 6 strongest besides Marketing Automation Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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