SAS Customer Intelligence 360
SAS Customer Intelligence 360: A broad customer intelligence platform for teams activating complex, cross-channel journeys. Ranked #4 of 33 in Customer Journey Analytics Software by our editors (8.8/10); pricing: Pricing on request; best for marketing teams needing journey activation.
At a glance
- Editor score8.8 / 10
- PricingPricing on request
- Best forMarketing teams needing journey activation
- Channel coverageOmnichannel
- Founded1976 · Cary, North Carolina, United States
- Facts checked20 Sep 2026
Where it wins
- Real-time identity resolution and unified customer profiles
- Journey orchestration across web, mobile, email, SMS and paid media
- Strong data, advertising and external platform integrations
Where it doesn't
- Broad scope may exceed the needs of teams seeking a focused analytics tool
- Commercial terms are handled through a contact-sales model
- Its many capabilities may require coordination across marketing, data and analytics teams
Our verdict on SAS Customer Intelligence 360
SAS Customer Intelligence 360 is a cloud marketing technology platform for organizations managing customer data, audiences and personalized engagement. It brings together customer data collection, profile creation, identity resolution, audience management, analytics and journey orchestration. Marketing, analytics and data science teams can use it to coordinate customer engagement across web, mobile, email, SMS, paid media and other destinations, with both scheduled and real-time activation available.
Its ecosystem coverage is a central strength. The platform supports REST APIs, external data integrations and data export, allowing marketing activity and results to be downloaded. Listed integrations include Snowflake, Google BigQuery, Redshift, Adobe and Salesforce, along with advertising and social destinations such as Facebook, Google, Instagram, LinkedIn, Snapchat, TikTok and Twitter. SMS platforms are also supported. This combination suits organizations that need customer data and activation connected across warehouse, CRM, advertising and messaging environments rather than confined to one channel.
The product’s breadth extends beyond journey mapping: it includes graphical segmentation, unified profiles, cross-channel attribution, performance measurement, personalization, experimentation and marketing decisioning. That makes it a fit for teams managing complex customer programs with identity resolution, retention analysis and omnichannel execution in the same environment. Teams seeking only a lightweight journey visualization or narrowly focused analytics product may find this wider marketing scope unnecessary. SAS Customer Intelligence 360 is better suited to organizations with cross-functional marketing and data requirements than to teams looking for a single-purpose customer journey tool.
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SAS Customer Intelligence 360 pricing
SAS Customer Intelligence 360 fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Channel coverage | Omnichannel |
| Journey mapping | Yes |
| Identity resolution | Yes |
| Cohort analysis | Not verified |
| Retention analysis | Yes |
| Data import sources | Not verified |
| Data export | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Community, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 13 integrations: Snowflake, Google BigQuery, Redshift, Adobe, Salesforce, Facebook … See all → |
| Pricing | Pricing on request |
| Website | developer.sas.com |
| Facts checked | 20 Sep 2026 |
SAS Customer Intelligence 360 integrations
SAS Customer Intelligence 360 lists 13 integrations on its own site.
- Snowflake
- Google BigQuery
- Redshift
- Adobe
- Salesforce
- Snapchat
- TikTok
- SMS platforms
See all SAS Customer Intelligence 360 integrations →
Alternatives to SAS Customer Intelligence 360
- Adobe Customer Journey AnalyticsDeep enterprise journey analysis with identity stitching, attribution, and real-time reporting.9.4
- Weberlo Customer Journey AnalyticsAffordable journey analytics with broad integrations, attribution, and retention analysis.9.2
- Journey Insight by AlterianA free entry point for broad journey analysis, with paid tiers for deeper market intelligence.9.0
See all SAS Customer Intelligence 360 alternatives →
SAS Customer Intelligence 360 vs the competition
- SAS Customer Intelligence 360 vs Adobe Customer Journey Analytics
- SAS Customer Intelligence 360 vs Weberlo Customer Journey Analytics
- SAS Customer Intelligence 360 vs Journey Insight by Alterian
- SAS Customer Intelligence 360 vs CSG Xponent
- SAS Customer Intelligence 360 vs Joulica Customer Journey Analytics
- SAS Customer Intelligence 360 vs Deep Stream Data
Compare SAS Customer Intelligence 360 with any tool side by side →
Also Ranked In
SAS Customer Intelligence 360 is ranked in 5 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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