Adobe Customer Journey Analytics vs SAS Customer Intelligence 360

Adobe Customer Journey Analytics9.4Visit SAS Customer Intelligence 3608.8Visit

Higher score Adobe Customer Journey Analytics #1 in Customer Journey Analytics Software 9.4/10 Pricing on request ✓ 0 of 5 features Visit Adobe

vs

SAS Customer Intelligence 360 #4 in Customer Journey Analytics Software 8.8/10 Pricing on request ✓ 4 of 5 features Visit SAS

• Adobe Customer Journey Analytics fits best

  Enterprise cross-channel analytics teams

• SAS Customer Intelligence 360 fits best

  Marketing teams needing journey activation

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Side by side

Feature	Adobe Customer Journey Analytics 9.4/10 Visit ↗	SAS Customer Intelligence 360 8.8/10 Visit ↗
At a glance
Editor score	9.4	8.8
Ranking	#1 in Customer Journey Analytics Software	#4 in Customer Journey Analytics Software
Best for	Enterprise cross-channel analytics teams	Marketing teams needing journey activation
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Docs, Tickets	Community, Docs
Compliance	GDPR	SOC 2, ISO 27001, GDPR
Integrations	4 integrations	13 integrations
Built for	Enterprise	Mid-market, Enterprise
Features Adobe Customer Journey Analytics 0/5 · SAS Customer Intelligence 360 4/5
Journey mapping	Not checked yet	✓ (best)
Identity resolution	Not checked yet	✓ (best)
Cohort analysis	Not checked yet	Not checked yet
Retention analysis	Not checked yet	✓ (best)
Data export	Not checked yet	✓ (best)
Specs
Channel coverage	Not checked yet	Omnichannel
Data import sources	Not checked yet	Not checked yet
Our review
Pros	Analyzes online and offline customer data in one workspace Supports identity stitching, attribution, pathing, and fallout analysis Connects with Adobe Experience Platform and audience publishing tools	Real-time identity resolution and unified customer profiles Journey orchestration across web, mobile, email, SMS and paid media Strong data, advertising and external platform integrations
Cons	Requires contact with Adobe for pricing No free plan for initial evaluation Its Adobe-centered ecosystem may not suit every analytics stack	Broad scope may exceed the needs of teams seeking a focused analytics tool Commercial terms are handled through a contact-sales model Its many capabilities may require coordination across marketing, data and analytics teams
Our verdict	Adobe Customer Journey Analytics is an enterprise application for analyzing customer interactions across online and offline channels. Built on Adobe Experience Platform, it combines event, profile, lookup, and summary datasets for… Read the review →	SAS Customer Intelligence 360 is a cloud marketing technology platform for organizations managing customer data, audiences and personalized engagement. It brings together customer data collection, profile creation, identity resolution,… Read the review →

Strengths and trade-offs

• Adobe Customer Journey Analytics — where it wins

  • Analyzes online and offline customer data in one workspace
  • Supports identity stitching, attribution, pathing, and fallout analysis
  • Connects with Adobe Experience Platform and audience publishing tools

  Where it doesn't

  • Requires contact with Adobe for pricing
  • No free plan for initial evaluation
  • Its Adobe-centered ecosystem may not suit every analytics stack

• SAS Customer Intelligence 360 — where it wins

  • Real-time identity resolution and unified customer profiles
  • Journey orchestration across web, mobile, email, SMS and paid media
  • Strong data, advertising and external platform integrations

  Where it doesn't

  • Broad scope may exceed the needs of teams seeking a focused analytics tool
  • Commercial terms are handled through a contact-sales model
  • Its many capabilities may require coordination across marketing, data and analytics teams

• Adobe Customer Journey Analytics9.4/10 · Pricing on request

  Deep enterprise journey analysis with identity stitching, attribution, and real-time reporting.

  Visit AdobeFull verdict →
• SAS Customer Intelligence 3608.8/10 · Pricing on request

  A broad customer intelligence platform for teams activating complex, cross-channel journeys.

  Visit SASFull verdict →