Journey Insight by Alterian vs SAS Customer Intelligence 360

Journey Insight by Alterian9.0Visit SAS Customer Intelligence 3608.8Visit

Higher score Journey Insight by Alterian #3 in Customer Journey Analytics Software 9.0/10 Free plan Free plan✓ 4 of 5 features Visit Alterian

vs

SAS Customer Intelligence 360 #4 in Customer Journey Analytics Software 8.8/10 Pricing on request ✓ 4 of 5 features Visit SAS

• Journey Insight by Alterian fits best

  Teams wanting free journey intelligence

• SAS Customer Intelligence 360 fits best

  Marketing teams needing journey activation

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Side by side

Feature	Journey Insight by Alterian 9.0/10 Visit ↗	SAS Customer Intelligence 360 8.8/10 Visit ↗
At a glance
Editor score	9.0	8.8
Ranking	#3 in Customer Journey Analytics Software	#4 in Customer Journey Analytics Software
Best for	Teams wanting free journey intelligence	Marketing teams needing journey activation
Pricing model	Free plan + paid	Paid
Starting price	$249/mo	Pricing on request
Free plan	✓ (best)	Not checked yet
Free trial	—	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web	Web
Support	Email	Community, Docs
Compliance	ISO 27001, GDPR	SOC 2, ISO 27001, GDPR
Integrations	2 integrations	13 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Journey Insight by Alterian 4/5 · SAS Customer Intelligence 360 4/5
Journey mapping	✓	✓
Identity resolution	✓	✓
Cohort analysis	Not checked yet	Not checked yet
Retention analysis	✓	✓
Data export	✓	✓
Specs
Channel coverage	Omnichannel	Omnichannel
Data import sources	Not checked yet	Not checked yet
Our review
Pros	Free plan includes top-level insights and limited AI questions Analyzes pre-visit, in-session, post-visit, and cross-session journeys Exports visualizations, supporting data, and AI answers	Real-time identity resolution and unified customer profiles Journey orchestration across web, mobile, email, SMS and paid media Strong data, advertising and external platform integrations
Cons	Deeper journey and campaign analysis starts at $249 per month Premium requires a $2,500 monthly annual commitment Enterprise pricing and several plan limits are not shown	Broad scope may exceed the needs of teams seeking a focused analytics tool Commercial terms are handled through a contact-sales model Its many capabilities may require coordination across marketing, data and analytics teams
Our verdict	Journey Insight by Alterian is a customer journey intelligence platform for marketing, strategy, and insights teams. It analyzes anonymized clickstream and behavioral data across search engines, social media, review platforms, partner… Read the review →	SAS Customer Intelligence 360 is a cloud marketing technology platform for organizations managing customer data, audiences and personalized engagement. It brings together customer data collection, profile creation, identity resolution,… Read the review →

Strengths and trade-offs

• Journey Insight by Alterian — where it wins

  • Free plan includes top-level insights and limited AI questions
  • Analyzes pre-visit, in-session, post-visit, and cross-session journeys
  • Exports visualizations, supporting data, and AI answers

  Where it doesn't

  • Deeper journey and campaign analysis starts at $249 per month
  • Premium requires a $2,500 monthly annual commitment
  • Enterprise pricing and several plan limits are not shown

• SAS Customer Intelligence 360 — where it wins

  • Real-time identity resolution and unified customer profiles
  • Journey orchestration across web, mobile, email, SMS and paid media
  • Strong data, advertising and external platform integrations

  Where it doesn't

  • Broad scope may exceed the needs of teams seeking a focused analytics tool
  • Commercial terms are handled through a contact-sales model
  • Its many capabilities may require coordination across marketing, data and analytics teams

• Journey Insight by Alterian9.0/10 · Free plan

  A free entry point for broad journey analysis, with paid tiers for deeper market intelligence.

  Visit AlterianFull verdict →
• SAS Customer Intelligence 3608.8/10 · Pricing on request

  A broad customer intelligence platform for teams activating complex, cross-channel journeys.

  Visit SASFull verdict →