Head-to-head · Customer Journey Analytics Software
Journey Insight by Alterian vs Deep Stream Data
Journey Insight by Alterian leads on 0 checks, Deep Stream Data on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreJourney Insight by Alterian · 9.0/10
- Free planonly Journey Insight by Alterian
Journey Insight by Alterian scores higher on our rubric for customer journey analytics software: 9.0 against 8.5 out of 10; our editors rank them #3 and #7.
Journey Insight by Alterian is the better fit for teams wanting free journey intelligence. Deep Stream Data is the better fit for advanced attribution and journey researchers.
- Journey Insight by Alterian fits best
Teams wanting free journey intelligence
- Deep Stream Data fits best
Advanced attribution and journey researchers
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Side by side
| Feature | Journey Insight by Alterian 9.0/10 Visit ↗ | Deep Stream Data 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.5 |
| Ranking | #3 in Customer Journey Analytics Software | #7 in Customer Journey Analytics Software |
| Best for | Teams wanting free journey intelligence | Advanced attribution and journey researchers |
| Pricing model | Free plan + paid | Paid |
| Starting price | $249/mo | Pricing on request |
| Free plan | ✓ (best) | Not checked yet |
| Free trial | — | — |
| Deployment | Cloud, Browser extension | Cloud |
| Platforms | Web | Web |
| Support | Email, Phone | |
| Compliance | ISO 27001, GDPR | GDPR |
| Built for | Mid-market, Enterprise | Enterprise |
| Features Journey Insight by Alterian 4/5 · Deep Stream Data 4/5 | ||
| Journey mapping | ✓ | ✓ |
| Identity resolution | ✓ | ✓ |
| Cohort analysis | Not checked yet | ✓ (best) |
| Retention analysis | ✓ (best) | Not checked yet |
| Data export | ✓ | ✓ |
| Specs | ||
| Channel coverage | Omnichannel | Omnichannel |
| Data import sources | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | Journey Insight by Alterian is a customer journey intelligence platform for marketing, strategy, and insights teams. It analyzes anonymized clickstream and behavioral data across search engines, social media, review platforms, partner… Read the review → |
Deep Stream Data is a digital journey intelligence platform for enterprise marketing and strategy teams. It analyzes consented web behavior across a brand’s site, competitor sites, search, social, and other web destinations. Its scope… Read the review → |
Strengths and trade-offs
Journey Insight by Alterian — where it wins
- Free plan includes top-level insights and limited AI questions
- Analyzes pre-visit, in-session, post-visit, and cross-session journeys
- Exports visualizations, supporting data, and AI answers
Where it doesn't
- Deeper journey and campaign analysis starts at $249 per month
- Premium requires a $2,500 monthly annual commitment
- Enterprise pricing and several plan limits are not shown
Deep Stream Data — where it wins
- Combines journey clustering, archetypes, cohorts, and attribution
- Maps competitor overlap across customer web journeys
- Supports natural-language queries, anomaly detection, and counterfactual analysis
Where it doesn't
- Contact-sales pricing makes budget planning less direct
- Its core data model centers on consented web behavior
- Advanced analysis may exceed the needs of basic journey reporting
- Journey Insight by Alterian9.0/10 · Free plan
A free entry point for broad journey analysis, with paid tiers for deeper market intelligence.
Visit AlterianFull verdict → - Deep Stream Data8.5/10 · Pricing on request
A research-focused platform for attribution, journey patterns, and competitive web behavior.
Visit Deep StreamFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update