Braze vs Zoho Marketing Plus

Braze9.2Visit Zoho Marketing Plus8.9Visit

Higher score Braze #3 in Marketing Automation Software 9.2/10 Pricing on request ✓ 4 of 4 features Visit Braze

vs

Zoho Marketing Plus #6 in Marketing Automation Software 8.9/10 15-day trial Free trial✓ 4 of 4 features Visit Zoho

• Braze fits best

  Large teams needing cross-channel orchestration

• Zoho Marketing Plus fits best

  Small teams wanting an all-in-one marketing suite

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Side by side

Feature	Braze 9.2/10 Visit ↗	Zoho Marketing Plus 8.9/10 Visit ↗
At a glance
Editor score	9.2	8.9
Ranking	#3 in Marketing Automation Software	#6 in Marketing Automation Software
Best for	Large teams needing cross-channel orchestration	Small teams wanting an all-in-one marketing suite
Pricing model	Paid	Paid
Starting price	—	$25/user/mo
Free plan	Not checked yet	—
Free trial	—	15 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets, Community, Docs · 24/7	Email, Live chat, Docs
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA	ISO 27001, SOC 2, GDPR
Integrations	1,000+ integrations	18 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Braze 4/4 · Zoho Marketing Plus 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Not checked yet	Multiple
Included contacts	Not checked yet	1000 contacts
Our review
Pros	Orchestrates email, push, SMS, in-app, web, and messaging campaigns Canvas supports multi-step journeys with real-time segmentation Adds predictive scoring, experimentation, APIs, SDKs, and data integrations	Combines email, SMS, social, webinars, events, and customer journeys Includes lead scoring, forms, landing pages, testing, and analytics Connects with Zoho CRM, Salesforce, HubSpot, and other business tools
Cons	Pricing is customized rather than published as fixed plan rates Advanced capabilities are reserved for higher-tier plans CRM integration coverage is limited	No free plan is available The listed plan covers 1,000 contacts and 1,000? 24/7 support is not included
Our verdict	Braze is a customer engagement platform for businesses that use first-party customer data to automate and personalize lifecycle marketing. It supports campaigns across email, push notifications, SMS, in-app and in-browser messaging, web… Read the review →	Zoho Marketing Plus is a cloud marketing platform for teams managing campaigns across email, SMS, social media, webinars, surveys, and events. It also brings together landing pages, website optimization, analytics, collaboration, brand… Read the review →

Strengths and trade-offs

• Braze — where it wins

  • Orchestrates email, push, SMS, in-app, web, and messaging campaigns
  • Canvas supports multi-step journeys with real-time segmentation
  • Adds predictive scoring, experimentation, APIs, SDKs, and data integrations

  Where it doesn't

  • Pricing is customized rather than published as fixed plan rates
  • Advanced capabilities are reserved for higher-tier plans
  • CRM integration coverage is limited

• Zoho Marketing Plus — where it wins

  • Combines email, SMS, social, webinars, events, and customer journeys
  • Includes lead scoring, forms, landing pages, testing, and analytics
  • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools

  Where it doesn't

  • No free plan is available
  • The listed plan covers 1,000 contacts and 1,000?
  • 24/7 support is not included

• Braze9.2/10 · Pricing on request

  A broad orchestration platform for large teams, with customized pricing and limited transparency.

  Visit BrazeFull verdict →
• Zoho Marketing Plus8.9/10 · 15-day trial

  A broad marketing suite for small teams that need automation, campaigns, and analytics together.

  Visit ZohoFull verdict →