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Head-to-head · Marketing Automation Software

Adobe Marketo Engage vs Zoho Marketing Plus

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Adobe Marketo Engage #2 in Marketing Automation Software 9.3/10 Pricing on request ✓ 4 of 4 features Visit Adobe Marketo
Zoho Marketing Plus #6 in Marketing Automation Software 8.9/10 15-day trial Free trial✓ 4 of 4 features Visit Zoho

Adobe Marketo Engage leads on 0 checks, Zoho Marketing Plus on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Marketo Engage · 9.3/10
  • Free trialonly Zoho Marketing Plus

Adobe Marketo Engage scores higher on our rubric for marketing automation software: 9.3 against 8.9 out of 10; our editors rank them #2 and #6.

On crm integrations, Zoho Marketing Plus gives you Multiple where Adobe Marketo Engage offers Native.

Adobe Marketo Engage is the better fit for B2B enterprises needing account-based automation. Zoho Marketing Plus is the better fit for small teams wanting an all-in-one marketing suite.

  • Adobe Marketo Engage fits best

    B2B enterprises needing account-based automation

  • Zoho Marketing Plus fits best

    Small teams wanting an all-in-one marketing suite

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adobe Marketo Engage 9.3/10 Visit ↗ Zoho Marketing Plus 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #2 in Marketing Automation Software #6 in Marketing Automation Software
Best for B2B enterprises needing account-based automation Small teams wanting an all-in-one marketing suite
Pricing model Paid Paid
Starting price — $25/user/mo
Free plan — —
Free trial — 15 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Community, Docs Email, Live chat, Docs
Compliance GDPR ISO 27001, SOC 2, GDPR
Integrations 13 integrations 18 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adobe Marketo Engage 4/4 · Zoho Marketing Plus 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Native Multiple
Included contacts Not checked yet 1000 contacts
Our review
Pros
  • Omnichannel execution spans email, web, mobile, chat, events, and advertising
  • Native bi-directional CRM integrations support sales and marketing coordination
  • Lead scoring, routing, attribution, APIs, and webhooks support complex programs
  • Combines email, SMS, social, webinars, events, and customer journeys
  • Includes lead scoring, forms, landing pages, testing, and analytics
  • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools
Cons
  • Pricing requires a contact-sales process rather than published recurring amounts
  • There is no free plan for smaller teams evaluating the platform
  • Some AI capabilities may not yet be generally available
  • No free plan is available
  • The listed plan covers 1,000 contacts and 1,000?
  • 24/7 support is not included
Our verdict

Adobe Marketo Engage is an enterprise marketing automation platform for marketing and sales teams managing personalized buyer engagement. It supports omnichannel campaigns across email, web, mobile, chat, events, webinars, and digital…

Read the review →

Zoho Marketing Plus is a cloud marketing platform for teams managing campaigns across email, SMS, social media, webinars, surveys, and events. It also brings together landing pages, website optimization, analytics, collaboration, brand…

Read the review →
  1. Adobe Marketo EngageMarketing Automation Software 9.3Pricing on request
  2. Zoho Marketing PlusMarketing Automation Software 8.915-day trial

Strengths and trade-offs

  • Adobe Marketo Engage — where it wins

    • Omnichannel execution spans email, web, mobile, chat, events, and advertising
    • Native bi-directional CRM integrations support sales and marketing coordination
    • Lead scoring, routing, attribution, APIs, and webhooks support complex programs

    Where it doesn't

    • Pricing requires a contact-sales process rather than published recurring amounts
    • There is no free plan for smaller teams evaluating the platform
    • Some AI capabilities may not yet be generally available

  • Zoho Marketing Plus — where it wins

    • Combines email, SMS, social, webinars, events, and customer journeys
    • Includes lead scoring, forms, landing pages, testing, and analytics
    • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools

    Where it doesn't

    • No free plan is available
    • The listed plan covers 1,000 contacts and 1,000?
    • 24/7 support is not included
  • Adobe Marketo Engage9.3/10 · Pricing on request

    A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.

    Visit Adobe MarketoFull verdict →
  • Zoho Marketing Plus8.9/10 · 15-day trial

    A broad marketing suite for small teams that need automation, campaigns, and analytics together.

    Visit ZohoFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update