Adobe Marketo Engage vs Freshmarketer

Adobe Marketo Engage9.3Visit Freshmarketer8.8Visit

Higher score Adobe Marketo Engage #2 in Marketing Automation Software 9.3/10 Pricing on request ✓ 4 of 4 features Visit Adobe Marketo

vs

Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer

• Adobe Marketo Engage fits best

  B2B enterprises needing account-based automation

• Freshmarketer fits best

  Small teams needing affordable multichannel journeys

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Side by side

Feature	Adobe Marketo Engage 9.3/10 Visit ↗	Freshmarketer 8.8/10 Visit ↗
At a glance
Editor score	9.3	8.8
Ranking	#2 in Marketing Automation Software	#7 in Marketing Automation Software
Best for	B2B enterprises needing account-based automation	Small teams needing affordable multichannel journeys
Pricing model	Paid	Free plan + paid
Starting price	—	$15/mo
Free plan	—	✓ (best)
Free trial	—	21 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Community, Docs	Email, Tickets, Community, Docs
Compliance	GDPR	SOC 2, ISO 27001, GDPR
Integrations	13 integrations	1,000+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Adobe Marketo Engage 4/4 · Freshmarketer 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Native	Native
Included contacts	Not checked yet	100 contacts
Our review
Pros	Omnichannel execution spans email, web, mobile, chat, events, and advertising Native bi-directional CRM integrations support sales and marketing coordination Lead scoring, routing, attribution, APIs, and webhooks support complex programs	Free plan includes forms, web tracking, segmentation, and social campaigns Growth adds email, SMS/MMS, WhatsApp, and customer journeys Combines lead scoring, attribution, A/B testing, and session replay
Cons	Pricing requires a contact-sales process rather than published recurring amounts There is no free plan for smaller teams evaluating the platform Some AI capabilities may not yet be generally available	Free plan is limited to 100 marketing contacts Free plan includes 500 monthly email sends Paid access costs $15 per agent monthly with annual billing
Our verdict	Adobe Marketo Engage is an enterprise marketing automation platform for marketing and sales teams managing personalized buyer engagement. It supports omnichannel campaigns across email, web, mobile, chat, events, webinars, and digital… Read the review →	Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer… Read the review →

Strengths and trade-offs

• Adobe Marketo Engage — where it wins

  • Omnichannel execution spans email, web, mobile, chat, events, and advertising
  • Native bi-directional CRM integrations support sales and marketing coordination
  • Lead scoring, routing, attribution, APIs, and webhooks support complex programs

  Where it doesn't

  • Pricing requires a contact-sales process rather than published recurring amounts
  • There is no free plan for smaller teams evaluating the platform
  • Some AI capabilities may not yet be generally available

• Freshmarketer — where it wins

  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay

  Where it doesn't

  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing

• Adobe Marketo Engage9.3/10 · Pricing on request

  A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.

  Visit Adobe MarketoFull verdict →
• Freshmarketer8.8/10 · Free plan · 21-day trial

  A low-cost option for small teams that need multichannel marketing journeys.

  Visit FreshmarketerFull verdict →