Freshmarketer
Freshmarketer: A low-cost option for small teams that need multichannel marketing journeys. Ranked #7 of 128 in Marketing Automation Software by our editors (8.8/10); pricing: Free plan · 21-day trial; best for small teams needing affordable multichannel journeys.
At a glance
- Editor score8.8 / 10
- PricingFree plan · 21-day trial
- Best forSmall teams needing affordable multichannel journeys
- Free planYes
- Paid from$15/mo
- Email automationYes
- Founded2010 · San Mateo, California, USA
- Facts checked20 Sep 2026
Where it wins
- Free plan includes forms, web tracking, segmentation, and social campaigns
- Growth adds email, SMS/MMS, WhatsApp, and customer journeys
- Combines lead scoring, attribution, A/B testing, and session replay
Where it doesn't
- Free plan is limited to 100 marketing contacts
- Free plan includes 500 monthly email sends
- Paid access costs $15 per agent monthly with annual billing
Our verdict on Freshmarketer
Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer journeys, lead capture, web tracking, analytics, and conversion optimization. Small marketing teams can use it to coordinate campaigns and manage contacts without moving immediately to a paid tier.
The free plan covers 100 marketing contacts and 500 monthly email sends per agent, along with contact and list management, basic segmentation, web tracking, forms, and social media campaigns. The paid Growth tier is priced at $15 per agent per month with annual billing and raises the contact limit to 500. It adds SMS/MMS and WhatsApp marketing, customer journeys, advanced segmentation, integrations, and dashboards and analytics. A 21-day trial of the fully loaded CRM is also available.
Freshmarketer’s feature set is broad for a low-cost product: AI-driven lead and contact scoring, demographic and behavioral segmentation, native forms and landing pages, revenue attribution, A/B testing, heatmaps, and session replay are all included across its capabilities. Integrations include Shopify, Segment, Zapier, WooCommerce, and Freshworks Marketplace, with web and API access. That ecosystem may be sufficient for e-commerce teams built around those tools, while teams requiring wider platform coverage or a larger contact allowance should consider a broader alternative. Freshmarketer is the clearer fit for small teams prioritizing multichannel journeys at a controlled cost.
Your product? Our editors can test Freshmarketer in depth and publish a review, labelled as paid · from $149/mo →
Freshmarketer pricing
All 2 Freshmarketer plans and prices →
Freshmarketer fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $15/mo |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Native |
| Included contacts | 100 contacts |
| Free trial | 21 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Email, Tickets, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1,000+ integrations: Freshsales, Shopify, Segment, Zapier, WooCommerce, Freshworks Marketplace … |
| Pricing | Free plan · 21-day trial (source) |
| Website | freshworks.com |
| Facts checked | 20 Sep 2026 |
Freshmarketer integrations
Freshmarketer lists 1,000+ integrations on its own site — the 7 named here are the ones its pages call out.
- Freshsales
- Shopify
- Segment
- Zapier
- WooCommerce
- Freshworks Marketplace
- API
Alternatives to Freshmarketer
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all Freshmarketer alternatives →
Freshmarketer vs the competition
- Freshmarketer vs HubSpot Marketing Hub
- Freshmarketer vs Adobe Marketo Engage
- Freshmarketer vs Braze
- Freshmarketer vs SAS Customer Intelligence 360
- Freshmarketer vs Adobe Campaign
- Freshmarketer vs Zoho Marketing Plus
Compare Freshmarketer with any tool side by side →
Also Ranked In
Freshmarketer is ranked in 3 of our directories.
Used Freshmarketer? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Freshmarketer for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Freshmarketer is listed in our Marketing Automation Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/freshmarketer/"><img src="https://www.itechguides.com/best/badge/freshmarketer.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update