Braze vs Freshmarketer

Braze9.2Visit Freshmarketer8.8Visit

Higher score Braze #3 in Marketing Automation Software 9.2/10 Pricing on request ✓ 4 of 4 features Visit Braze

vs

Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer

• Braze fits best

  Large teams needing cross-channel orchestration

• Freshmarketer fits best

  Small teams needing affordable multichannel journeys

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Side by side

Feature	Braze 9.2/10 Visit ↗	Freshmarketer 8.8/10 Visit ↗
At a glance
Editor score	9.2	8.8
Ranking	#3 in Marketing Automation Software	#7 in Marketing Automation Software
Best for	Large teams needing cross-channel orchestration	Small teams needing affordable multichannel journeys
Pricing model	Paid	Free plan + paid
Starting price	—	$15/mo
Free plan	Not checked yet	✓ (best)
Free trial	—	21 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets, Community, Docs · 24/7	Email, Tickets, Community, Docs
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA	SOC 2, ISO 27001, GDPR
Integrations	1,000+ integrations	1,000+ integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Braze 4/4 · Freshmarketer 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Not checked yet	Native
Included contacts	Not checked yet	100 contacts
Our review
Pros	Orchestrates email, push, SMS, in-app, web, and messaging campaigns Canvas supports multi-step journeys with real-time segmentation Adds predictive scoring, experimentation, APIs, SDKs, and data integrations	Free plan includes forms, web tracking, segmentation, and social campaigns Growth adds email, SMS/MMS, WhatsApp, and customer journeys Combines lead scoring, attribution, A/B testing, and session replay
Cons	Pricing is customized rather than published as fixed plan rates Advanced capabilities are reserved for higher-tier plans CRM integration coverage is limited	Free plan is limited to 100 marketing contacts Free plan includes 500 monthly email sends Paid access costs $15 per agent monthly with annual billing
Our verdict	Braze is a customer engagement platform for businesses that use first-party customer data to automate and personalize lifecycle marketing. It supports campaigns across email, push notifications, SMS, in-app and in-browser messaging, web… Read the review →	Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer… Read the review →

Strengths and trade-offs

• Braze — where it wins

  • Orchestrates email, push, SMS, in-app, web, and messaging campaigns
  • Canvas supports multi-step journeys with real-time segmentation
  • Adds predictive scoring, experimentation, APIs, SDKs, and data integrations

  Where it doesn't

  • Pricing is customized rather than published as fixed plan rates
  • Advanced capabilities are reserved for higher-tier plans
  • CRM integration coverage is limited

• Freshmarketer — where it wins

  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay

  Where it doesn't

  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing

• Braze9.2/10 · Pricing on request

  A broad orchestration platform for large teams, with customized pricing and limited transparency.

  Visit BrazeFull verdict →
• Freshmarketer8.8/10 · Free plan · 21-day trial

  A low-cost option for small teams that need multichannel marketing journeys.

  Visit FreshmarketerFull verdict →