HubSpot Marketing Hub vs Braze

HubSpot Marketing Hub9.4Visit Braze9.2Visit

Higher score HubSpot Marketing Hub #1 in Marketing Automation Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit HubSpot

vs

Braze #3 in Marketing Automation Software 9.2/10 Pricing on request ✓ 4 of 4 features Visit Braze

• HubSpot Marketing Hub fits best

  Teams wanting broad automation with a free entry tier

• Braze fits best

  Large teams needing cross-channel orchestration

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Side by side

Feature	HubSpot Marketing Hub 9.4/10 Visit ↗	Braze 9.2/10 Visit ↗
At a glance
Editor score	9.4	9.2
Ranking	#1 in Marketing Automation Software	#3 in Marketing Automation Software
Best for	Teams wanting broad automation with a free entry tier	Large teams needing cross-channel orchestration
Pricing model	Free plan + paid	Paid
Starting price	—	—
Free plan	✓ (best)	Not checked yet
Free trial	14 days	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Phone, Docs	Tickets, Community, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations	1,800+ integrations	1,000+ integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features HubSpot Marketing Hub 4/4 · Braze 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Multiple	Not checked yet
Included contacts	1000 contacts	Not checked yet
Our review
Pros	Free plan supports lead generation, email, and marketing measurement Visual workflows support conditional and multi-path branching CRM segmentation, lead scoring, forms, and journey analytics in one platform	Orchestrates email, push, SMS, in-app, web, and messaging campaigns Canvas supports multi-step journeys with real-time segmentation Adds predictive scoring, experimentation, APIs, SDKs, and data integrations
Cons	Professional and Enterprise plans carry substantially higher monthly costs Professional and Enterprise onboarding fees are additional Enterprise billing is annual and includes only five core seats	Pricing is customized rather than published as fixed plan rates Advanced capabilities are reserved for higher-tier plans CRM integration coverage is limited
Our verdict	HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It brings together automated email campaigns, forms, workflows, lead scoring, CRM-based… Read the review →	Braze is a customer engagement platform for businesses that use first-party customer data to automate and personalize lifecycle marketing. It supports campaigns across email, push notifications, SMS, in-app and in-browser messaging, web… Read the review →

Strengths and trade-offs

• HubSpot Marketing Hub — where it wins

  • Free plan supports lead generation, email, and marketing measurement
  • Visual workflows support conditional and multi-path branching
  • CRM segmentation, lead scoring, forms, and journey analytics in one platform

  Where it doesn't

  • Professional and Enterprise plans carry substantially higher monthly costs
  • Professional and Enterprise onboarding fees are additional
  • Enterprise billing is annual and includes only five core seats

• Braze — where it wins

  • Orchestrates email, push, SMS, in-app, web, and messaging campaigns
  • Canvas supports multi-step journeys with real-time segmentation
  • Adds predictive scoring, experimentation, APIs, SDKs, and data integrations

  Where it doesn't

  • Pricing is customized rather than published as fixed plan rates
  • Advanced capabilities are reserved for higher-tier plans
  • CRM integration coverage is limited

• HubSpot Marketing Hub9.4/10 · Free plan · 14-day trial

  A broad marketing automation suite with a free plan and visual workflows.

  Visit HubSpotFull verdict →
• Braze9.2/10 · Pricing on request

  A broad orchestration platform for large teams, with customized pricing and limited transparency.

  Visit BrazeFull verdict →