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Head-to-head · Marketing Automation Software

Braze vs Adobe Campaign

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Braze #3 in Marketing Automation Software 9.2/10 Pricing on request ✓ 4 of 4 features Visit Braze
Adobe Campaign #5 in Marketing Automation Software 9.0/10 Pricing on request ✓ 3 of 4 features Visit Adobe Campaign

Braze leads on 0 checks, Adobe Campaign on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBraze · 9.2/10
  • Most featuresBraze · 4 of 4

Braze scores higher on our rubric for marketing automation software: 9.2 against 9.0 out of 10; our editors rank them #3 and #5.

Braze is the better fit for large teams needing cross-channel orchestration. Adobe Campaign is the better fit for complex Adobe-centered campaign operations.

  • Braze fits best

    Large teams needing cross-channel orchestration

  • Adobe Campaign fits best

    Complex Adobe-centered campaign operations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Braze 9.2/10 Visit ↗ Adobe Campaign 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #3 in Marketing Automation Software #5 in Marketing Automation Software
Best for Large teams needing cross-channel orchestration Complex Adobe-centered campaign operations
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web, Windows
Support Tickets, Community, Docs · 24/7 Live chat, Tickets, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA GDPR, SSO/SAML, 2FA
Integrations 1,000+ integrations 7 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Braze 4/4 · Adobe Campaign 3/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ (best) Not checked yet
Lead capture forms ✓ ✓
Specs
CRM integrations Not checked yet Multiple
Included contacts Not checked yet Not checked yet
Our review
Pros
  • Orchestrates email, push, SMS, in-app, web, and messaging campaigns
  • Canvas supports multi-step journeys with real-time segmentation
  • Adds predictive scoring, experimentation, APIs, SDKs, and data integrations
  • Orchestrates email, SMS, push, direct mail, and web campaigns
  • Combines profiles, segmentation, workflows, forms, and reporting
  • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM
Cons
  • Pricing is customized rather than published as fixed plan rates
  • Advanced capabilities are reserved for higher-tier plans
  • CRM integration coverage is limited
  • Pricing requires contacting sales
  • There is no free plan
  • Lead scoring is not a standard out-of-the-box capability
Our verdict

Braze is a customer engagement platform for businesses that use first-party customer data to automate and personalize lifecycle marketing. It supports campaigns across email, push notifications, SMS, in-app and in-browser messaging, web…

Read the review →

Adobe Campaign is an enterprise marketing automation platform for medium and large organizations coordinating personalized campaigns across multiple channels. It supports email, SMS, push notifications, direct mail, web pages, landing…

Read the review →
  1. BrazeMarketing Automation Software 9.2Pricing on request
  2. Adobe CampaignMarketing Automation Software 9.0Pricing on request

Strengths and trade-offs

  • Braze — where it wins

    • Orchestrates email, push, SMS, in-app, web, and messaging campaigns
    • Canvas supports multi-step journeys with real-time segmentation
    • Adds predictive scoring, experimentation, APIs, SDKs, and data integrations

    Where it doesn't

    • Pricing is customized rather than published as fixed plan rates
    • Advanced capabilities are reserved for higher-tier plans
    • CRM integration coverage is limited

  • Adobe Campaign — where it wins

    • Orchestrates email, SMS, push, direct mail, and web campaigns
    • Combines profiles, segmentation, workflows, forms, and reporting
    • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM

    Where it doesn't

    • Pricing requires contacting sales
    • There is no free plan
    • Lead scoring is not a standard out-of-the-box capability
  • Braze9.2/10 · Pricing on request

    A broad orchestration platform for large teams, with customized pricing and limited transparency.

    Visit BrazeFull verdict →
  • Adobe Campaign9.0/10 · Pricing on request

    A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.

    Visit Adobe CampaignFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update