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Head-to-head · Marketing Automation Software

Adobe Marketo Engage vs Adobe Campaign

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Adobe Marketo Engage #2 in Marketing Automation Software 9.3/10 Pricing on request ✓ 4 of 4 features Visit Adobe Marketo
Adobe Campaign #5 in Marketing Automation Software 9.0/10 Pricing on request ✓ 3 of 4 features Visit Adobe Campaign

Adobe Marketo Engage leads on 0 checks, Adobe Campaign on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Marketo Engage · 9.3/10
  • Most featuresAdobe Marketo Engage · 4 of 4

Adobe Marketo Engage scores higher on our rubric for marketing automation software: 9.3 against 9.0 out of 10; our editors rank them #2 and #5.

On crm integrations, Adobe Campaign gives you Multiple where Adobe Marketo Engage offers Native.

Adobe Marketo Engage is the better fit for B2B enterprises needing account-based automation. Adobe Campaign is the better fit for complex Adobe-centered campaign operations.

  • Adobe Marketo Engage fits best

    B2B enterprises needing account-based automation

  • Adobe Campaign fits best

    Complex Adobe-centered campaign operations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adobe Marketo Engage 9.3/10 Visit ↗ Adobe Campaign 9.0/10 Visit ↗
At a glance
Editor score 9.3 9.0
Ranking #2 in Marketing Automation Software #5 in Marketing Automation Software
Best for B2B enterprises needing account-based automation Complex Adobe-centered campaign operations
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web, Windows
Support Email, Community, Docs Live chat, Tickets, Community, Docs · 24/7
Compliance GDPR GDPR, SSO/SAML, 2FA
Integrations 13 integrations 7 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Adobe Marketo Engage 4/4 · Adobe Campaign 3/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ (best) Not checked yet
Lead capture forms ✓ ✓
Specs
CRM integrations Native Multiple
Included contacts Not checked yet Not checked yet
Our review
Pros
  • Omnichannel execution spans email, web, mobile, chat, events, and advertising
  • Native bi-directional CRM integrations support sales and marketing coordination
  • Lead scoring, routing, attribution, APIs, and webhooks support complex programs
  • Orchestrates email, SMS, push, direct mail, and web campaigns
  • Combines profiles, segmentation, workflows, forms, and reporting
  • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM
Cons
  • Pricing requires a contact-sales process rather than published recurring amounts
  • There is no free plan for smaller teams evaluating the platform
  • Some AI capabilities may not yet be generally available
  • Pricing requires contacting sales
  • There is no free plan
  • Lead scoring is not a standard out-of-the-box capability
Our verdict

Adobe Marketo Engage is an enterprise marketing automation platform for marketing and sales teams managing personalized buyer engagement. It supports omnichannel campaigns across email, web, mobile, chat, events, webinars, and digital…

Read the review →

Adobe Campaign is an enterprise marketing automation platform for medium and large organizations coordinating personalized campaigns across multiple channels. It supports email, SMS, push notifications, direct mail, web pages, landing…

Read the review →
  1. Adobe Marketo EngageMarketing Automation Software 9.3Pricing on request
  2. Adobe CampaignMarketing Automation Software 9.0Pricing on request

Strengths and trade-offs

  • Adobe Marketo Engage — where it wins

    • Omnichannel execution spans email, web, mobile, chat, events, and advertising
    • Native bi-directional CRM integrations support sales and marketing coordination
    • Lead scoring, routing, attribution, APIs, and webhooks support complex programs

    Where it doesn't

    • Pricing requires a contact-sales process rather than published recurring amounts
    • There is no free plan for smaller teams evaluating the platform
    • Some AI capabilities may not yet be generally available

  • Adobe Campaign — where it wins

    • Orchestrates email, SMS, push, direct mail, and web campaigns
    • Combines profiles, segmentation, workflows, forms, and reporting
    • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM

    Where it doesn't

    • Pricing requires contacting sales
    • There is no free plan
    • Lead scoring is not a standard out-of-the-box capability
  • Adobe Marketo Engage9.3/10 · Pricing on request

    A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.

    Visit Adobe MarketoFull verdict →
  • Adobe Campaign9.0/10 · Pricing on request

    A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.

    Visit Adobe CampaignFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update