HubSpot Marketing Hub vs Adobe Marketo Engage

HubSpot Marketing Hub9.4Visit Adobe Marketo Engage9.3Visit

Higher score HubSpot Marketing Hub #1 in Marketing Automation Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit HubSpot

vs

Adobe Marketo Engage #2 in Marketing Automation Software 9.3/10 Pricing on request ✓ 4 of 4 features Visit Adobe Marketo

• HubSpot Marketing Hub fits best

  Teams wanting broad automation with a free entry tier

• Adobe Marketo Engage fits best

  B2B enterprises needing account-based automation

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Side by side

Feature	HubSpot Marketing Hub 9.4/10 Visit ↗	Adobe Marketo Engage 9.3/10 Visit ↗
At a glance
Editor score	9.4	9.3
Ranking	#1 in Marketing Automation Software	#2 in Marketing Automation Software
Best for	Teams wanting broad automation with a free entry tier	B2B enterprises needing account-based automation
Pricing model	Free plan + paid	Paid
Starting price	—	—
Free plan	✓ (best)	—
Free trial	14 days	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Phone, Docs	Email, Community, Docs
Compliance	SOC 2, ISO 27001, GDPR	GDPR
Integrations	1,800+ integrations	13 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features HubSpot Marketing Hub 4/4 · Adobe Marketo Engage 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Multiple	Native
Included contacts	1000 contacts	Not checked yet
Our review
Pros	Free plan supports lead generation, email, and marketing measurement Visual workflows support conditional and multi-path branching CRM segmentation, lead scoring, forms, and journey analytics in one platform	Omnichannel execution spans email, web, mobile, chat, events, and advertising Native bi-directional CRM integrations support sales and marketing coordination Lead scoring, routing, attribution, APIs, and webhooks support complex programs
Cons	Professional and Enterprise plans carry substantially higher monthly costs Professional and Enterprise onboarding fees are additional Enterprise billing is annual and includes only five core seats	Pricing requires a contact-sales process rather than published recurring amounts There is no free plan for smaller teams evaluating the platform Some AI capabilities may not yet be generally available
Our verdict	HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It brings together automated email campaigns, forms, workflows, lead scoring, CRM-based… Read the review →	Adobe Marketo Engage is an enterprise marketing automation platform for marketing and sales teams managing personalized buyer engagement. It supports omnichannel campaigns across email, web, mobile, chat, events, webinars, and digital… Read the review →

Strengths and trade-offs

• HubSpot Marketing Hub — where it wins

  • Free plan supports lead generation, email, and marketing measurement
  • Visual workflows support conditional and multi-path branching
  • CRM segmentation, lead scoring, forms, and journey analytics in one platform

  Where it doesn't

  • Professional and Enterprise plans carry substantially higher monthly costs
  • Professional and Enterprise onboarding fees are additional
  • Enterprise billing is annual and includes only five core seats

• Adobe Marketo Engage — where it wins

  • Omnichannel execution spans email, web, mobile, chat, events, and advertising
  • Native bi-directional CRM integrations support sales and marketing coordination
  • Lead scoring, routing, attribution, APIs, and webhooks support complex programs

  Where it doesn't

  • Pricing requires a contact-sales process rather than published recurring amounts
  • There is no free plan for smaller teams evaluating the platform
  • Some AI capabilities may not yet be generally available

• HubSpot Marketing Hub9.4/10 · Free plan · 14-day trial

  A broad marketing automation suite with a free plan and visual workflows.

  Visit HubSpotFull verdict →
• Adobe Marketo Engage9.3/10 · Pricing on request

  A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.

  Visit Adobe MarketoFull verdict →