HubSpot Marketing Hub vs Freshmarketer

HubSpot Marketing Hub9.4Visit Freshmarketer8.8Visit

Higher score HubSpot Marketing Hub #1 in Marketing Automation Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit HubSpot

vs

Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer

• HubSpot Marketing Hub fits best

  Teams wanting broad automation with a free entry tier

• Freshmarketer fits best

  Small teams needing affordable multichannel journeys

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Side by side

Feature	HubSpot Marketing Hub 9.4/10 Visit ↗	Freshmarketer 8.8/10 Visit ↗
At a glance
Editor score	9.4	8.8
Ranking	#1 in Marketing Automation Software	#7 in Marketing Automation Software
Best for	Teams wanting broad automation with a free entry tier	Small teams needing affordable multichannel journeys
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	$15/mo
Free plan	✓	✓
Free trial	14 days	21 days
Free trial length	14 days	21 days · no card needed
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Phone, Docs	Email, Tickets, Community, Docs
Compliance	SOC 2, ISO 27001, GDPR	SOC 2, ISO 27001, GDPR
Integrations	1,800+ integrations	1,000+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features HubSpot Marketing Hub 4/4 · Freshmarketer 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Multiple	Native
Included contacts	1000 contacts (best)	100 contacts
Our review
Pros	Free plan supports lead generation, email, and marketing measurement Visual workflows support conditional and multi-path branching CRM segmentation, lead scoring, forms, and journey analytics in one platform	Free plan includes forms, web tracking, segmentation, and social campaigns Growth adds email, SMS/MMS, WhatsApp, and customer journeys Combines lead scoring, attribution, A/B testing, and session replay
Cons	Professional and Enterprise plans carry substantially higher monthly costs Professional and Enterprise onboarding fees are additional Enterprise billing is annual and includes only five core seats	Free plan is limited to 100 marketing contacts Free plan includes 500 monthly email sends Paid access costs $15 per agent monthly with annual billing
Our verdict	HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It brings together automated email campaigns, forms, workflows, lead scoring, CRM-based… Read the review →	Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer… Read the review →

Strengths and trade-offs

• HubSpot Marketing Hub — where it wins

  • Free plan supports lead generation, email, and marketing measurement
  • Visual workflows support conditional and multi-path branching
  • CRM segmentation, lead scoring, forms, and journey analytics in one platform

  Where it doesn't

  • Professional and Enterprise plans carry substantially higher monthly costs
  • Professional and Enterprise onboarding fees are additional
  • Enterprise billing is annual and includes only five core seats

• Freshmarketer — where it wins

  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay

  Where it doesn't

  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing

• HubSpot Marketing Hub9.4/10 · Free plan · 14-day trial

  A broad marketing automation suite with a free plan and visual workflows.

  Visit HubSpotFull verdict →
• Freshmarketer8.8/10 · Free plan · 21-day trial

  A low-cost option for small teams that need multichannel marketing journeys.

  Visit FreshmarketerFull verdict →