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Head-to-head · Marketing Automation Software

Adobe Campaign vs Freshmarketer

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Adobe Campaign #5 in Marketing Automation Software 9.0/10 Pricing on request ✓ 3 of 4 features Visit Adobe Campaign
Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer

Adobe Campaign leads on 0 checks, Freshmarketer on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Campaign · 9.0/10
  • Free planonly Freshmarketer
  • Free trialonly Freshmarketer
  • Most featuresFreshmarketer · 4 of 4

Adobe Campaign scores higher on our rubric for marketing automation software: 9.0 against 8.8 out of 10; our editors rank them #5 and #7.

Freshmarketer offers free plan; Adobe Campaign doesn't. On crm integrations, Adobe Campaign gives you Multiple where Freshmarketer offers Native.

Adobe Campaign is the better fit for complex Adobe-centered campaign operations. Freshmarketer is the better fit for small teams needing affordable multichannel journeys.

  • Adobe Campaign fits best

    Complex Adobe-centered campaign operations

  • Freshmarketer fits best

    Small teams needing affordable multichannel journeys

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adobe Campaign 9.0/10 Visit ↗ Freshmarketer 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #5 in Marketing Automation Software #7 in Marketing Automation Software
Best for Complex Adobe-centered campaign operations Small teams needing affordable multichannel journeys
Pricing model Paid Free plan + paid
Starting price — $15/mo
Free plan — ✓ (best)
Free trial — 21 days
Deployment Cloud, Self-hosted Cloud
Platforms Web, Windows Web
Support Live chat, Tickets, Community, Docs · 24/7 Email, Tickets, Community, Docs
Compliance GDPR, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR
Integrations 7 integrations 1,000+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adobe Campaign 3/4 · Freshmarketer 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring Not checked yet ✓ (best)
Lead capture forms ✓ ✓
Specs
CRM integrations Multiple Native
Included contacts Not checked yet 100 contacts
Our review
Pros
  • Orchestrates email, SMS, push, direct mail, and web campaigns
  • Combines profiles, segmentation, workflows, forms, and reporting
  • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM
  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay
Cons
  • Pricing requires contacting sales
  • There is no free plan
  • Lead scoring is not a standard out-of-the-box capability
  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing
Our verdict

Adobe Campaign is an enterprise marketing automation platform for medium and large organizations coordinating personalized campaigns across multiple channels. It supports email, SMS, push notifications, direct mail, web pages, landing…

Read the review →

Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer…

Read the review →
  1. Adobe CampaignMarketing Automation Software 9.0Pricing on request
  2. FreshmarketerMarketing Automation Software 8.8Free plan · 21-day trial

Strengths and trade-offs

  • Adobe Campaign — where it wins

    • Orchestrates email, SMS, push, direct mail, and web campaigns
    • Combines profiles, segmentation, workflows, forms, and reporting
    • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM

    Where it doesn't

    • Pricing requires contacting sales
    • There is no free plan
    • Lead scoring is not a standard out-of-the-box capability

  • Freshmarketer — where it wins

    • Free plan includes forms, web tracking, segmentation, and social campaigns
    • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
    • Combines lead scoring, attribution, A/B testing, and session replay

    Where it doesn't

    • Free plan is limited to 100 marketing contacts
    • Free plan includes 500 monthly email sends
    • Paid access costs $15 per agent monthly with annual billing

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update