Marketing Automation Software head-to-head

Compare any two marketing automation software

First tool #1 HubSpot Marketing Hub · 9.4 #2 Adobe Marketo Engage · 9.3 #3 Braze · 9.2 #4 SAS Customer Intelligence 360 · 9.1 #5 Adobe Campaign · 9.0 #6 Zoho Marketing Plus · 8.9 #7 Freshmarketer · 8.8 #8 Klaviyo · 8.7 #9 ActiveCampaign · 8.6 #10 Mailchimp · 8.5 #11 Zoho Marketing Automation · 8.4 #12 GetResponse · 8.3 #13 HubSpot Landing Pages · 8.2 #14 Odoo Marketing Automation · 8.2 #15 Mautic · 8.1 #16 Salesforce Marketing Cloud Engagement · 8.0 #17 Salesforce Marketing Cloud Account Engagement · 7.9 #18 Salesforce Account Engagement · 7.8 #19 Adobe Journey Optimizer B2B Edition · 7.7 #20 Bloomreach Engagement · 7.6 #21 Optimove · 7.5 #22 Iterable · 7.4 #23 Insider One · 7.3 #24 Blueshift · 7.2 #25 Listrak · 7.1 #26 Cordial · 7.0 #27 Sailthru · 6.9 #28 Netcore Customer Engagement · 6.8 #29 WebEngage · 6.7 #30 Dotdigital · 6.6 #31 Customer.io · 6.5 #32 CleverTap · 6.4 #33 Creatio Marketing · 6.3 #34 Oracle Responsys · 6.2 #35 Oracle Fusion Cloud Marketing · 6.1 #36 Acquia Campaign Studio · 6.0 #37 MANAGO AI · 5.9 #38 Actito · 5.8 #39 Evalanche · 5.7 #40 Ometria · 5.6 #41 E-goi · 5.5 #42 SAP Emarsys · 5.4 #43 Act-On · 5.4 #44 Sugar Market · 5.3 #45 ActiveDEMAND · 5.2 #46 MoEngage · 5.1 #47 Maropost Marketing Cloud · 4.9 #48 Positive User (formerly User.com) · 4.8 #49 SendPulse · 4.7 #50 Lead Liaison · 4.6 #51 Drip · 4.5 #52 Force24 · 4.4 #53 ActiveTrail · 4.3 #54 Aritic PinPoint · 4.2 #55 EngageBay · 4.1 #56 Kartra · 4.1 #57 Systeme.io · 4.0 #58 Marketing 360 · 3.9 #59 Webmecanik Automation · 3.8 #60 LeadSquared · 3.7 #61 Twilio Segment · 3.6 #62 Ortto · 3.5 #63 Insightly Marketing · 3.4 #64 Plezi · 3.3 #65 Encharge · 3.2 #66 Upland Adestra · 3.0 #67 Feathr · 3.0 #68 Ontraport · 3.0 #69 HighLevel · 3.0 #70 Keap · 3.0 #71 HCL Unica Interact · 3.0 #72 iPresso · 3.0 #73 iPost · 3.0 #74 Pendula · 3.0 #75 Genoo · 3.0 #76 Pulsate · 3.0 #77 Sam.ai · 3.0 #78 emfluence Marketing Platform · 3.0 #79 Dittofeed · 3.0 #80 Antics DMS · 3.0 #81 Selligent · 3.0 #82 Flashy · 3.0 #83 Gamooga · 3.0 #84 Intempt Marketing · 3.0 #85 Zapim Marketing Automation · 3.0 #86 DinMo · 3.0 #87 Regal · 3.0 #88 Experiture · 3.0 #89 Remarkety · 3.0 #90 VBOUT · 3.0 #91 Gleantap · 3.0 #92 GreenRope · 3.0 #93 FireDrum Email Marketing · 3.0 #94 Click · 3.0 #95 eTrigue · 3.0 #96 Userlist · 3.0 #97 PushAd Marketing Automation · 3.0 #98 Zixflow · 3.0 #99 Marketing Optimizer · 3.0 #100 Lead Guerrilla · 3.0 #101 BenchmarkONE · 3.0 #102 Triggerbee · 3.0 #103 Alterian Journey Action · 3.0 #104 Levitate · 3.0 #105 ProfitBoost · 3.0 #106 InBoundio · 3.0 #107 Kizen · 3.0 #108 KUKUI · 3.0 #109 SimplyCast 360 · 3.0 #110 Sinorbis · 3.0 #111 Automatur · 3.0 #112 Dengage Recommendation Engine · 3.0 #113 Qorus · 3.0 #114 Marketero · 3.0 #115 Brevo Conversations · 3.0 #116 WP Fusion · 3.0 #117 Banzai · 3.0 #118 OutboundEngine · 3.0 #119 Uberflip · 3.0 #120 DailyStory URL Shortener · 3.0 #121 Layers · 3.0 #122 Togile CRM · 3.0 #123 Sync2CRM · 3.0 #124 Perpetua · 3.0 #125 Marketeer · 3.0 #126 Microsoft Dynamics 365 Sales · 3.0 #127 Marilyn · 3.0 #128 Flobot · 3.0 vs Second tool #1 HubSpot Marketing Hub · 9.4 #2 Adobe Marketo Engage · 9.3 #3 Braze · 9.2 #4 SAS Customer Intelligence 360 · 9.1 #5 Adobe Campaign · 9.0 #6 Zoho Marketing Plus · 8.9 #7 Freshmarketer · 8.8 #8 Klaviyo · 8.7 #9 ActiveCampaign · 8.6 #10 Mailchimp · 8.5 #11 Zoho Marketing Automation · 8.4 #12 GetResponse · 8.3 #13 HubSpot Landing Pages · 8.2 #14 Odoo Marketing Automation · 8.2 #15 Mautic · 8.1 #16 Salesforce Marketing Cloud Engagement · 8.0 #17 Salesforce Marketing Cloud Account Engagement · 7.9 #18 Salesforce Account Engagement · 7.8 #19 Adobe Journey Optimizer B2B Edition · 7.7 #20 Bloomreach Engagement · 7.6 #21 Optimove · 7.5 #22 Iterable · 7.4 #23 Insider One · 7.3 #24 Blueshift · 7.2 #25 Listrak · 7.1 #26 Cordial · 7.0 #27 Sailthru · 6.9 #28 Netcore Customer Engagement · 6.8 #29 WebEngage · 6.7 #30 Dotdigital · 6.6 #31 Customer.io · 6.5 #32 CleverTap · 6.4 #33 Creatio Marketing · 6.3 #34 Oracle Responsys · 6.2 #35 Oracle Fusion Cloud Marketing · 6.1 #36 Acquia Campaign Studio · 6.0 #37 MANAGO AI · 5.9 #38 Actito · 5.8 #39 Evalanche · 5.7 #40 Ometria · 5.6 #41 E-goi · 5.5 #42 SAP Emarsys · 5.4 #43 Act-On · 5.4 #44 Sugar Market · 5.3 #45 ActiveDEMAND · 5.2 #46 MoEngage · 5.1 #47 Maropost Marketing Cloud · 4.9 #48 Positive User (formerly User.com) · 4.8 #49 SendPulse · 4.7 #50 Lead Liaison · 4.6 #51 Drip · 4.5 #52 Force24 · 4.4 #53 ActiveTrail · 4.3 #54 Aritic PinPoint · 4.2 #55 EngageBay · 4.1 #56 Kartra · 4.1 #57 Systeme.io · 4.0 #58 Marketing 360 · 3.9 #59 Webmecanik Automation · 3.8 #60 LeadSquared · 3.7 #61 Twilio Segment · 3.6 #62 Ortto · 3.5 #63 Insightly Marketing · 3.4 #64 Plezi · 3.3 #65 Encharge · 3.2 #66 Upland Adestra · 3.0 #67 Feathr · 3.0 #68 Ontraport · 3.0 #69 HighLevel · 3.0 #70 Keap · 3.0 #71 HCL Unica Interact · 3.0 #72 iPresso · 3.0 #73 iPost · 3.0 #74 Pendula · 3.0 #75 Genoo · 3.0 #76 Pulsate · 3.0 #77 Sam.ai · 3.0 #78 emfluence Marketing Platform · 3.0 #79 Dittofeed · 3.0 #80 Antics DMS · 3.0 #81 Selligent · 3.0 #82 Flashy · 3.0 #83 Gamooga · 3.0 #84 Intempt Marketing · 3.0 #85 Zapim Marketing Automation · 3.0 #86 DinMo · 3.0 #87 Regal · 3.0 #88 Experiture · 3.0 #89 Remarkety · 3.0 #90 VBOUT · 3.0 #91 Gleantap · 3.0 #92 GreenRope · 3.0 #93 FireDrum Email Marketing · 3.0 #94 Click · 3.0 #95 eTrigue · 3.0 #96 Userlist · 3.0 #97 PushAd Marketing Automation · 3.0 #98 Zixflow · 3.0 #99 Marketing Optimizer · 3.0 #100 Lead Guerrilla · 3.0 #101 BenchmarkONE · 3.0 #102 Triggerbee · 3.0 #103 Alterian Journey Action · 3.0 #104 Levitate · 3.0 #105 ProfitBoost · 3.0 #106 InBoundio · 3.0 #107 Kizen · 3.0 #108 KUKUI · 3.0 #109 SimplyCast 360 · 3.0 #110 Sinorbis · 3.0 #111 Automatur · 3.0 #112 Dengage Recommendation Engine · 3.0 #113 Qorus · 3.0 #114 Marketero · 3.0 #115 Brevo Conversations · 3.0 #116 WP Fusion · 3.0 #117 Banzai · 3.0 #118 OutboundEngine · 3.0 #119 Uberflip · 3.0 #120 DailyStory URL Shortener · 3.0 #121 Layers · 3.0 #122 Togile CRM · 3.0 #123 Sync2CRM · 3.0 #124 Perpetua · 3.0 #125 Marketeer · 3.0 #126 Microsoft Dynamics 365 Sales · 3.0 #127 Marilyn · 3.0 #128 Flobot · 3.0 Compare

Every tool in the ranking is in the list, #1 to #128.

Top matchups The top four, head-to-head

• HubSpot Marketing Hub#1 · 9.4 vs Adobe Marketo Engage#2 · 9.3 1 win4 even0 wins HubSpot Marketing Hub leads on 1 of 5 checks, Adobe Marketo Engage on 0, and 4 are even. Free plan only on HubSpot Marketing Hub HubSpot Marketing Hub vs Adobe Marketo Engage →
• HubSpot Marketing Hub#1 · 9.4 vs Braze#3 · 9.2 0 wins5 even0 wins HubSpot Marketing Hub leads on 0 of 5 checks, Braze on 0, and 5 are even. HubSpot Marketing Hub vs Braze →
• Adobe Marketo Engage#2 · 9.3 vs Braze#3 · 9.2 0 wins5 even0 wins Adobe Marketo Engage leads on 0 of 5 checks, Braze on 0, and 5 are even. Adobe Marketo Engage vs Braze →
• HubSpot Marketing Hub#1 · 9.4 vs SAS Customer Intelligence 360#4 · 9.1 0 wins5 even0 wins HubSpot Marketing Hub leads on 0 of 5 checks, SAS Customer Intelligence 360 on 0, and 5 are even. HubSpot Marketing Hub vs SAS Customer Intelligence 360 →
• Adobe Marketo Engage#2 · 9.3 vs SAS Customer Intelligence 360#4 · 9.1 0 wins5 even0 wins Adobe Marketo Engage leads on 0 of 5 checks, SAS Customer Intelligence 360 on 0, and 5 are even. Adobe Marketo Engage vs SAS Customer Intelligence 360 →
• Braze#3 · 9.2 vs SAS Customer Intelligence 360#4 · 9.1 0 wins4 even0 wins Braze leads on 0 of 4 checks, SAS Customer Intelligence 360 on 0, and 4 are even. Braze vs SAS Customer Intelligence 360 →

Every top-8 matchup 24 comparisons, grouped by tool

• HubSpot Marketing Hub#1 · 9.4
  • vsHubSpot Marketing Hub vs Adobe Marketo Engage9.3
  • vsHubSpot Marketing Hub vs Braze9.2
  • vsHubSpot Marketing Hub vs SAS Customer Intelligence 3609.1
  • vsHubSpot Marketing Hub vs Adobe Campaign9.0
  • vsHubSpot Marketing Hub vs Freshmarketer8.8
• Adobe Marketo Engage#2 · 9.3
  • vsAdobe Marketo Engage vs HubSpot Marketing Hub9.4
  • vsAdobe Marketo Engage vs Braze9.2
  • vsAdobe Marketo Engage vs SAS Customer Intelligence 3609.1
  • vsAdobe Marketo Engage vs Adobe Campaign9.0
  • vsAdobe Marketo Engage vs Zoho Marketing Plus8.9
  • vsAdobe Marketo Engage vs Freshmarketer8.8
• Braze#3 · 9.2
  • vsBraze vs HubSpot Marketing Hub9.4
  • vsBraze vs Adobe Marketo Engage9.3
  • vsBraze vs SAS Customer Intelligence 3609.1
  • vsBraze vs Adobe Campaign9.0
  • vsBraze vs Zoho Marketing Plus8.9
  • vsBraze vs Freshmarketer8.8
• SAS Customer Intelligence 360#4 · 9.1
  • vsSAS Customer Intelligence 360 vs HubSpot Marketing Hub9.4
  • vsSAS Customer Intelligence 360 vs Adobe Marketo Engage9.3
  • vsSAS Customer Intelligence 360 vs Braze9.2
  • vsSAS Customer Intelligence 360 vs Adobe Campaign9.0
  • vsSAS Customer Intelligence 360 vs Zoho Marketing Plus8.9
  • vsSAS Customer Intelligence 360 vs Freshmarketer8.8
  • vsSAS Customer Intelligence 360 vs Klaviyo8.7
• Adobe Campaign#5 · 9.0
  • vsAdobe Campaign vs HubSpot Marketing Hub9.4
  • vsAdobe Campaign vs Adobe Marketo Engage9.3
  • vsAdobe Campaign vs Braze9.2
  • vsAdobe Campaign vs SAS Customer Intelligence 3609.1
  • vsAdobe Campaign vs Zoho Marketing Plus8.9
  • vsAdobe Campaign vs Freshmarketer8.8
  • vsAdobe Campaign vs Klaviyo8.7
• Zoho Marketing Plus#6 · 8.9
  • vsZoho Marketing Plus vs Adobe Marketo Engage9.3
  • vsZoho Marketing Plus vs Braze9.2
  • vsZoho Marketing Plus vs SAS Customer Intelligence 3609.1
  • vsZoho Marketing Plus vs Adobe Campaign9.0
  • vsZoho Marketing Plus vs Freshmarketer8.8
  • vsZoho Marketing Plus vs Klaviyo8.7
• Freshmarketer#7 · 8.8
  • vsFreshmarketer vs HubSpot Marketing Hub9.4
  • vsFreshmarketer vs Adobe Marketo Engage9.3
  • vsFreshmarketer vs Braze9.2
  • vsFreshmarketer vs SAS Customer Intelligence 3609.1
  • vsFreshmarketer vs Adobe Campaign9.0
  • vsFreshmarketer vs Zoho Marketing Plus8.9
  • vsFreshmarketer vs Klaviyo8.7
• Klaviyo#8 · 8.7
  • vsKlaviyo vs SAS Customer Intelligence 3609.1
  • vsKlaviyo vs Adobe Campaign9.0
  • vsKlaviyo vs Zoho Marketing Plus8.9
  • vsKlaviyo vs Freshmarketer8.8

More head-to-heads

• Freshmarketer vs Zoho Marketing Automation
• Zoho Marketing Automation vs HubSpot Landing Pages
• HubSpot Landing Pages vs Bloomreach Engagement
• Zoho Marketing Plus vs HubSpot Landing Pages
• Adobe Marketo Engage vs Customer.io
• Mautic vs Salesforce Marketing Cloud Account Engagement
• HubSpot Landing Pages vs Mautic
• Freshmarketer vs Mautic
• Mautic vs ActiveDEMAND
• HubSpot Marketing Hub vs HubSpot Landing Pages
• Adobe Marketo Engage vs HubSpot Landing Pages
• Freshmarketer vs Bloomreach Engagement
• Freshmarketer vs HubSpot Landing Pages
• Freshmarketer vs ActiveDEMAND
• Salesforce Marketing Cloud Engagement vs Customer.io
• HubSpot Landing Pages vs Customer.io
• HubSpot Landing Pages vs ActiveDEMAND

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Compiled by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 10 Oct 2026 · How we research and update