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Head-to-head · Marketing Automation Software

HubSpot Landing Pages vs Customer.io

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score HubSpot Landing Pages #13 in Marketing Automation Software 8.2/10 Free tools · Starter from $7/mo/seat Free plan✓ 4 of 4 features Visit HubSpot
Customer.io #31 in Marketing Automation Software 6.5/10 14-day trial Free trial✓ 4 of 4 features Visit Customer.io

HubSpot Landing Pages leads on 1 check, Customer.io on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot Landing Pages · 8.2/10
  • Free planonly HubSpot Landing Pages
  • Free trialonly Customer.io

HubSpot Landing Pages scores higher on our rubric for marketing automation software: 8.2 against 6.5 out of 10; our editors rank them #13 and #31.

HubSpot Landing Pages offers free plan; Customer.io doesn't. On crm integrations, Customer.io gives you Multiple where HubSpot Landing Pages offers Native. Customer.io leads on included contacts: 5000 contacts versus 1000 contacts.

HubSpot Landing Pages is the better fit for teams wanting free-to-enter CRM-connected automation. Customer.io is the better fit for product teams running event-based journeys.

  • HubSpot Landing Pages fits best

    Teams wanting free-to-enter CRM-connected automation

  • Customer.io fits best

    Product teams running event-based journeys

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature HubSpot Landing Pages 8.2/10 Visit ↗ Customer.io 6.5/10 Visit ↗
At a glance
Editor score 8.2 6.5
Ranking #13 in Marketing Automation Software #31 in Marketing Automation Software
Best for Teams wanting free-to-enter CRM-connected automation Product teams running event-based journeys
Pricing model Free plan + paid Paid
Starting price Free tools · Starter from $7/mo/seat $100/mo
Free plan ✓ (best) —
Free trial — 14 days
Features HubSpot Landing Pages 4/4 · Customer.io 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Native Multiple
Included contacts 1000 contacts 5000 contacts (best)
Our review
Pros
  • Free plan supports lead generation, email, and marketing measurement.
  • Visual workflows support conditional and multi-path branching.
  • Native CRM features connect segmentation, personalization, and lead scoring.
  • Branching journeys combine profile and event data with conditional logic.
  • Multichannel messaging covers email, push, in-app, SMS, Slack, and webhooks.
  • REST APIs, mobile SDKs, forms, and broad CRM integrations support product stacks.
Cons
  • The Free plan is limited to up to 2 users.
  • Professional costs $890 per month, while Enterprise costs $3,600 per month.
  • Professional and Enterprise onboarding fees are additional.
  • Essentials starts at $100 per month with no generally available free plan.
  • Advanced pricing becomes custom for profiles and email volume on Premium.
  • The breadth of channels and logic may exceed the needs of simple campaigns.
Our verdict

HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It combines automated email nurturing, bulk marketing campaigns, forms, visual workflows, lead…

Read the review →

Customer.io is a customer engagement and marketing automation platform for technology-focused organizations. It turns profile and event data into automated communications across email, push notifications, in-app and web messages, SMS,…

Read the review →
  1. HubSpot Landing PagesMarketing Automation Software 8.2Free tools · Starter from $7/mo/seat
  2. Customer.ioMarketing Automation Software 6.514-day trial

Strengths and trade-offs

  • HubSpot Landing Pages — where it wins

    • Free plan supports lead generation, email, and marketing measurement.
    • Visual workflows support conditional and multi-path branching.
    • Native CRM features connect segmentation, personalization, and lead scoring.

    Where it doesn't

    • The Free plan is limited to up to 2 users.
    • Professional costs $890 per month, while Enterprise costs $3,600 per month.
    • Professional and Enterprise onboarding fees are additional.

  • Customer.io — where it wins

    • Branching journeys combine profile and event data with conditional logic.
    • Multichannel messaging covers email, push, in-app, SMS, Slack, and webhooks.
    • REST APIs, mobile SDKs, forms, and broad CRM integrations support product stacks.

    Where it doesn't

    • Essentials starts at $100 per month with no generally available free plan.
    • Advanced pricing becomes custom for profiles and email volume on Premium.
    • The breadth of channels and logic may exceed the needs of simple campaigns.
  • HubSpot Landing Pages8.2/10 · Free tools · Starter from $7/mo/seat

    A CRM-connected automation platform with a free entry point and costly advanced tiers.

    Visit HubSpotFull verdict →
  • Customer.io6.5/10 · 14-day trial

    A deep event-based automation platform whose $100 entry price favors growing product teams.

    Visit Customer.ioFull verdict →

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update