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Head-to-head · Marketing Automation Software

Freshmarketer vs Mautic

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer
Mautic #15 in Marketing Automation Software 8.1/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Mautic

Freshmarketer leads on 0 checks, Mautic on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFreshmarketer · 8.8/10
  • Free planboth
  • Free trialboth

Freshmarketer scores higher on our rubric for marketing automation software: 8.8 against 8.1 out of 10; our editors rank them #7 and #15.

On crm integrations, Mautic gives you Multiple where Freshmarketer offers Native. Mautic leads on included contacts: 50000 contacts versus 100 contacts.

Freshmarketer is the better fit for small teams needing affordable multichannel journeys. Mautic is the better fit for technical teams wanting open-source automation.

  • Freshmarketer fits best

    Small teams needing affordable multichannel journeys

  • Mautic fits best

    Technical teams wanting open-source automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Freshmarketer 8.8/10 Visit ↗ Mautic 8.1/10 Visit ↗
At a glance
Editor score 8.8 8.1
Ranking #7 in Marketing Automation Software #15 in Marketing Automation Software
Best for Small teams needing affordable multichannel journeys Technical teams wanting open-source automation
Pricing model Free plan + paid Free plan + paid
Starting price $15/mo €247.50/mo
Free plan ✓ ✓
Free trial 21 days 14 days
Free trial length 21 days · no card needed 14 days · no card needed
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Email, Tickets, Community, Docs Community, Docs
Compliance SOC 2, ISO 27001, GDPR GDPR, SSO/SAML
Integrations 1,000+ integrations 6 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Freshmarketer 4/4 · Mautic 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Native Multiple
Included contacts 100 contacts 50000 contacts (best)
Our review
Pros
  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay
  • Free, open-source platform with self-hosted deployment
  • Campaign workflows, lead scoring, forms, and tracking in one suite
  • REST API, plugins, and CRM integrations support customization
Cons
  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing
  • Managed hosting is handled separately through hosting providers
  • Technical teams may need to manage self-hosted deployment
  • CRM integration breadth is narrower than leading hosted products
Our verdict

Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer…

Read the review →

Mautic is a free, open-source marketing automation suite for organizations that need more control over deployment and customization. It is aimed particularly at technical teams managing email and multichannel campaigns, contact…

Read the review →
  1. FreshmarketerMarketing Automation Software 8.8Free plan · 21-day trial
  2. MauticMarketing Automation Software 8.1Free plan · 14-day trial

Strengths and trade-offs

  • Freshmarketer — where it wins

    • Free plan includes forms, web tracking, segmentation, and social campaigns
    • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
    • Combines lead scoring, attribution, A/B testing, and session replay

    Where it doesn't

    • Free plan is limited to 100 marketing contacts
    • Free plan includes 500 monthly email sends
    • Paid access costs $15 per agent monthly with annual billing

  • Mautic — where it wins

    • Free, open-source platform with self-hosted deployment
    • Campaign workflows, lead scoring, forms, and tracking in one suite
    • REST API, plugins, and CRM integrations support customization

    Where it doesn't

    • Managed hosting is handled separately through hosting providers
    • Technical teams may need to manage self-hosted deployment
    • CRM integration breadth is narrower than leading hosted products

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update