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Head-to-head · Marketing Automation Software

Zoho Marketing Plus vs Freshmarketer

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Zoho Marketing Plus #6 in Marketing Automation Software 8.9/10 15-day trial Free trial✓ 4 of 4 features Visit Zoho
Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer

Zoho Marketing Plus leads on 1 check, Freshmarketer on 2, and 4 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Marketing Plus · 8.9/10
  • Lowest starting priceFreshmarketer · $15/mo
  • Free planonly Freshmarketer
  • Free trialboth

Zoho Marketing Plus scores higher on our rubric for marketing automation software: 8.9 against 8.8 out of 10; our editors rank them #6 and #7.

Freshmarketer offers free plan; Zoho Marketing Plus doesn't. Freshmarketer is cheaper to start at $15/mo against $25/mo. On crm integrations, Zoho Marketing Plus gives you Multiple where Freshmarketer offers Native. Zoho Marketing Plus leads on included contacts: 1000 contacts versus 100 contacts.

Zoho Marketing Plus is the better fit for small teams wanting an all-in-one marketing suite. Freshmarketer is the better fit for small teams needing affordable multichannel journeys.

  • Zoho Marketing Plus fits best

    Small teams wanting an all-in-one marketing suite

  • Freshmarketer fits best

    Small teams needing affordable multichannel journeys

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho Marketing Plus 8.9/10 Visit ↗ Freshmarketer 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #6 in Marketing Automation Software #7 in Marketing Automation Software
Best for Small teams wanting an all-in-one marketing suite Small teams needing affordable multichannel journeys
Pricing model Paid Free plan + paid
Starting price $25/user/mo $15/mo (best)
Free plan — ✓ (best)
Free trial 15 days 21 days
Free trial length 15 days · no card needed 21 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Tickets, Community, Docs
Compliance ISO 27001, SOC 2, GDPR SOC 2, ISO 27001, GDPR
Integrations 18 integrations 1,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zoho Marketing Plus 4/4 · Freshmarketer 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Multiple Native
Included contacts 1000 contacts (best) 100 contacts
Our review
Pros
  • Combines email, SMS, social, webinars, events, and customer journeys
  • Includes lead scoring, forms, landing pages, testing, and analytics
  • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools
  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay
Cons
  • No free plan is available
  • The listed plan covers 1,000 contacts and 1,000?
  • 24/7 support is not included
  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing
Our verdict

Zoho Marketing Plus is a cloud marketing platform for teams managing campaigns across email, SMS, social media, webinars, surveys, and events. It also brings together landing pages, website optimization, analytics, collaboration, brand…

Read the review →

Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer…

Read the review →
  1. Zoho Marketing PlusMarketing Automation Software 8.915-day trial
  2. FreshmarketerMarketing Automation Software 8.8Free plan · 21-day trial

Strengths and trade-offs

  • Zoho Marketing Plus — where it wins

    • Combines email, SMS, social, webinars, events, and customer journeys
    • Includes lead scoring, forms, landing pages, testing, and analytics
    • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools

    Where it doesn't

    • No free plan is available
    • The listed plan covers 1,000 contacts and 1,000?
    • 24/7 support is not included

  • Freshmarketer — where it wins

    • Free plan includes forms, web tracking, segmentation, and social campaigns
    • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
    • Combines lead scoring, attribution, A/B testing, and session replay

    Where it doesn't

    • Free plan is limited to 100 marketing contacts
    • Free plan includes 500 monthly email sends
    • Paid access costs $15 per agent monthly with annual billing
  • Zoho Marketing Plus8.9/10 · 15-day trial

    A broad marketing suite for small teams that need automation, campaigns, and analytics together.

    Visit ZohoFull verdict →
  • Freshmarketer8.8/10 · Free plan · 21-day trial

    A low-cost option for small teams that need multichannel marketing journeys.

    Visit FreshmarketerFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update