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Head-to-head · Marketing Automation Software

Adobe Campaign vs Zoho Marketing Plus

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Adobe Campaign #5 in Marketing Automation Software 9.0/10 Pricing on request ✓ 3 of 4 features Visit Adobe Campaign
Zoho Marketing Plus #6 in Marketing Automation Software 8.9/10 15-day trial Free trial✓ 4 of 4 features Visit Zoho

Adobe Campaign leads on 0 checks, Zoho Marketing Plus on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Campaign · 9.0/10
  • Free trialonly Zoho Marketing Plus
  • Most featuresZoho Marketing Plus · 4 of 4

Adobe Campaign scores higher on our rubric for marketing automation software: 9.0 against 8.9 out of 10; our editors rank them #5 and #6.

Adobe Campaign is the better fit for complex Adobe-centered campaign operations. Zoho Marketing Plus is the better fit for small teams wanting an all-in-one marketing suite.

  • Adobe Campaign fits best

    Complex Adobe-centered campaign operations

  • Zoho Marketing Plus fits best

    Small teams wanting an all-in-one marketing suite

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adobe Campaign 9.0/10 Visit ↗ Zoho Marketing Plus 8.9/10 Visit ↗
At a glance
Editor score 9.0 8.9
Ranking #5 in Marketing Automation Software #6 in Marketing Automation Software
Best for Complex Adobe-centered campaign operations Small teams wanting an all-in-one marketing suite
Pricing model Paid Paid
Starting price — $25/user/mo
Free plan — —
Free trial — 15 days
Deployment Cloud, Self-hosted Cloud
Platforms Web, Windows Web
Support Live chat, Tickets, Community, Docs · 24/7 Email, Live chat, Docs
Compliance GDPR, SSO/SAML, 2FA ISO 27001, SOC 2, GDPR
Integrations 7 integrations 18 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adobe Campaign 3/4 · Zoho Marketing Plus 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring Not checked yet ✓ (best)
Lead capture forms ✓ ✓
Specs
CRM integrations Multiple Multiple
Included contacts Not checked yet 1000 contacts
Our review
Pros
  • Orchestrates email, SMS, push, direct mail, and web campaigns
  • Combines profiles, segmentation, workflows, forms, and reporting
  • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM
  • Combines email, SMS, social, webinars, events, and customer journeys
  • Includes lead scoring, forms, landing pages, testing, and analytics
  • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools
Cons
  • Pricing requires contacting sales
  • There is no free plan
  • Lead scoring is not a standard out-of-the-box capability
  • No free plan is available
  • The listed plan covers 1,000 contacts and 1,000?
  • 24/7 support is not included
Our verdict

Adobe Campaign is an enterprise marketing automation platform for medium and large organizations coordinating personalized campaigns across multiple channels. It supports email, SMS, push notifications, direct mail, web pages, landing…

Read the review →

Zoho Marketing Plus is a cloud marketing platform for teams managing campaigns across email, SMS, social media, webinars, surveys, and events. It also brings together landing pages, website optimization, analytics, collaboration, brand…

Read the review →
  1. Adobe CampaignMarketing Automation Software 9.0Pricing on request
  2. Zoho Marketing PlusMarketing Automation Software 8.915-day trial

Strengths and trade-offs

  • Adobe Campaign — where it wins

    • Orchestrates email, SMS, push, direct mail, and web campaigns
    • Combines profiles, segmentation, workflows, forms, and reporting
    • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM

    Where it doesn't

    • Pricing requires contacting sales
    • There is no free plan
    • Lead scoring is not a standard out-of-the-box capability

  • Zoho Marketing Plus — where it wins

    • Combines email, SMS, social, webinars, events, and customer journeys
    • Includes lead scoring, forms, landing pages, testing, and analytics
    • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools

    Where it doesn't

    • No free plan is available
    • The listed plan covers 1,000 contacts and 1,000?
    • 24/7 support is not included
  • Adobe Campaign9.0/10 · Pricing on request

    A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.

    Visit Adobe CampaignFull verdict →
  • Zoho Marketing Plus8.9/10 · 15-day trial

    A broad marketing suite for small teams that need automation, campaigns, and analytics together.

    Visit ZohoFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update